Are You Embracing Digitization?
February 14, 2018 at 8:00 am

Today, at many top brands and marketing agencies, digital marketing isn’t just what they do, it’s what they are.

Optimizing Emails to Millennials
May 18, 2015

Millennials are widely considered the most powerful generation of consumers since the Baby Boomers. In this year alone, the Millennial demographic, ranging from age 18 to 34, will surpass Boomers at a whopping 75.3 million individuals, according to Pew Research. Millennials strongly influence some of the largest brands today, with their spending power projected to reach into the trillions by the year 2020, according to Accenture.

Accenture Launches New Mobile Wallet Platform
February 28, 2014

Company: Accenture, a multinational management consulting, technology services and outsourcing company
Product/Service: Mobile Wallet solution
What it Does: Allows end users to manage and operate all of their cards, including credit, debit, transport, loyalty and gift cards. Manages all proximity transactions and payments, and allows users to send money to other members, reducing the need for any other tools during a financial transaction. It has advanced analytics capabilities, big data capabilities, recommendations and security elements. 

We're Not Prepared to Meet Our Business Objectives, Marketers Tell Accenture
May 10, 2013

According to a new Accenture Interactive report, "Turbulence for the CMO," four in 10 top marketing executives feel they are unprepared to meet their objectives due to a lack of funding and inefficient business practices. In light of these challenges, 70 percent of the executives polled believe corporate marketing will undergo a dramatic shift within the next five years and, in order to keep up with changing expectations and an increasingly complicated customer environment, their organizations must focus on digital marketing and analytics. “Marketing executives are growing increasingly concerned that tight budgets and the lack of a clear strategy for

How Much the World's Most Iconic Logos Cost Companies to Design Them
April 1, 2013

The price tag for some of the most iconic logos of all time varies drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15. Some spent nothing. A good logo is crucial for a company's branding strategy. While Pepsi recently redesigned its bottle, it decided to keep its logo, which it redesigned in 2008 for $1 million. (Signing Beyonce as a multi-year brand ambassador cost the company $50 million.) Stock Logos—a site that offers, well, stock logos—has compiled a list that reveals

4 Steps to Turning Big Data Into Business Impact
March 19, 2013

Are you an executive responsible for driving incremental revenue to the company and delivering incremental value to your stakeholders, but not very confident of the initiatives in place to achieve the 40 percent growth that has been mandated by the board? Does your organization have tons of data but still you don’t understand the business drivers to achieve that 40 percent growth? Are you spending more than 10 percent of your marketing budget on Big Data but still not able to utilize it? Then it is time to turbo-charge your journey, and here is how

Posts Failing to Make Digital Mail Work Commercially, Says Accenture Study
March 15, 2013

The world’s top postal operators are struggling to make any material value out of digital mail, according to a new Accenture study. The report entitled “Achieving High Performance in the Postal Industry” suggests diversification of products and services is the key to postal survival, as it warns that competition from private sector operators could pose more of a threat to Posts than the long-term decline of traditional mail volumes. Accenture’s latest study on the top-performing national posts, and FedEx and UPS, states the belief that none of the top postal operators has really found the right business model to commercialize

61% of Online Shoppers Would Trade Privacy for Personalization
November 21, 2012

Privacy may be a big concern for online users, but it takes a backseat when it comes to shopping online. Nearly two-thirds of online shoppers say they would trade increased privacy for more personalized offers from retailers, according to Accenture’s survey of 2,000 adults in the U.S. and U.K. For example, about half of those surveyed said they are comfortable with the idea their favorite retailers tracking their personal data in order to better inform their future purchases. In fact, the majority (51 percent) of those surveyed in the U.S. said they were comfortable with this trade-off.

Solving Customer Complaints on Social Media Pays Off
May 4, 2012

Customers don’t just want you to resolve their complaints; they want you to be more social while you’re at it. According to an American Express study released Wednesday, companies that resolve customer complaints via social media platforms like Twitter and Facebook see 21 percent more sales than companies that handle complaints on the telephone or in written form. The survey also reported that one in five shoppers now turn to social media to file a complaint before calling the company itself. “It’s not about being perfect, it’s about the response,” says Deborah Mitchell, a clinical associate professor of marketing …

How to Maintain Brand Consistency Across Mobile Channels
April 3, 2012

Mobile has increasingly become the default channel for consumers to access and engage with brands. Whether they're doing product research, making purchases, investigating store locations, or trying to find mobile coupons and content, consumers expect the brands they trust to provide the same quality of experience in the mobile channel that they provide in-store or online.