AARP

The Top 50 Mailers
September 1, 2006

Target Marketing blended mailing history from the Who's Mailing What! Archive with list activity from full-service list and data firm American List Counsel to develop a proprietary compilation of the top users of direct mail in the United States. Included in this Top 50 listing are some of the industry's most venerable members, such as Readers Digest Association, Time Inc., American Express, Highlights for Children and AARP. And a number of these firms have practically built their businesses on the backs of direct mail packages; I'm talking about Boardroom Inc., Rodale Inc., AOL and International Masters Publishers. Particularly gratifying is the fact that the owner

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

Surrounding a Market
March 1, 2004

A Powerful Blend of Direct Marketing Science and Market Research Drives The Hartford’s AARP Insurance Program. Every seven minutes, a U.S. adult turns 50. For AARP, a nonprofit membership organization that advocates on behalf of Americans age 50 and older, that translates into a little more than 200 new potential members a day. And for The Hartford, a 190-year-old investment management and insurance firm based in Hartford, CT, it also means a steady influx of new names for prospecting. Due to The Hartford’s relationship with AARP as the exclusive provider of discounted automobile (and homeowner) insurance to the association’s members, it has more of

Understanding Boomers
September 1, 2003

Marketers Need to Prepare Now For The Aging of The Baby Boom—Or Risk Losing Out on a Huge Opportunity By Alicia Orr Suman Between 1946 and 1964 in the post-WWII population bubble called the baby boom, 76 million Americans were born. In 2006, the baby boom will turn 60, and the leading edge of the baby boom generation will approach retirement and "senior" status. According to a new AARP study, Boomers at Midlife: The AARP Life Stage Study, boomers are drawn together by their collective experiences. As members of one of the largest generations in American history, they've experienced Vietnam and Watergate, the

Marketing Your List-In-house or Outside Management? (510 words)
March 1, 1998

By Denny Hatch Is In-house or outside Management Right for You? FOR OCCASIONAL marketers, list rental is the main source of income. After serving time for salacious advertising, Ralph Ginzberg, formerly of Eros, started a newsletter called MoneysWorth. A huge part of his business then became gathering the names of literate responders and marketing the list. Recently, Boardroom bought the MoneysWorth name, and it was reborn under Martin Edelston's aegis. Some marketers, including AARP and the American Bible Society, do not allow their lists into commerce at all. For most, however, list rental represents icing on the cake. After all, to generate income, a