We live in a city where sirens, car horns and barking dogs are part of the furniture. Our dog, Louie, doesn't like that about Philadelphia. He instantly runs to the noise and barks or howls at it, trying to get it to go away. So when we're working, we've taken to turning on our "electronic babysitter" for our dachshund. (That's him in a photo on NewsWorks.org, taken by Bastiaan Slabbers.) The soft conversations actors have on Hallmark Channel shows make Louie a much calmer dog … In this context, it's easy to imagine Google's latest approved patent idea backfiring. Google just got approval to monitor a searcher's television watching in order to optimize search results.
Though Madison Avenue largely forgets seniors in general, they are now a demographic grossly overlooked on social media. Those 65 years and older are changing: they are living longer, are more active, and becoming increasingly literate online. Not only does this age group have 47 times the net worth of households headed by those 35 and older (according to AdAge), but they are now the fastest growing users of social media. ... According to the Pew Research Center’s Internet & American Life Project, “the 74-plus demographic is the fastest growing demographic among social networks.”
AARP isn’t the first marketer you might think of when it comes to social media, but it has been active there for nearly three years. The original challenge was to figure out ways to get people to think of AARP when they are starting to think about retirement. Now, like many marketers, AARP wants to go beyond the experimental phase and into building a social strategy for the long term based on defined metrics. Three years ago, there wasn’t any real strategy in place. AARP didn’t have anyone devoted solely to social media.
To investigate the DRTV-to-online acquisition chain, we looked at eight infomercials and short-forms during January and February, 2012. Consumers who watch TV commercials respond in three ways: (a) calling the 800 number, (b) going to the URL on the screen, and (c) typing product names and search terms into search engines like Google and Bing. For this analysis, we looked at both the website link and what the advertisers were doing in search:
--(PR.com)-- Marketingworks today announced that Chas Salmore will be speaking at the Direct Marketing Associations (DMA) DMA2010 Conference & Exhibition. DMA2010, the global ROI marketing event will take place October 9-14, at the Moscone Convention Center in San Francisco, California.On Monday, October 11th, 2010 Chas Salmore will deliver The Basics- Results in Online Marketing & Social Media Trends, lending his expertise as an invaluable resource to conference attendees. Thousands of cross media/channel marketing professionals from over 50 countries are scheduled to be in attendance to learn from the remarkable lineup of speakers as well as attend sessions by the
The most complete library of direct mail, Target Marketing Group's Who's Mailing What! Archive, continually monitors the use of premiums. Comparing the first quarter of the last four years reveals that despite the budget crunches many direct mail programs have faced during the overall economic slowdown, the use of premiums has not shrunk. And compared to 2007, when the economy was chugging along, the tactic has actually increased by 15 percent.
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
When you think of grandparents, you may conjure up images of gray-haired men and women living in retirement homes and giving their grandkids nickels to buy ice cream cones. Wake up! Today’s grandparents are baby boomers—the people who redefined every stage of life and are set to do the same with grandparenting. A Grand Market Estimates for the number of grandparents in the United States range from around 39 million to 80 million, depending on which survey you look at. About 4,000 people become grandparents every day, according to Judi Awsumb, executive vice president of GRAND Media, which publishes GRAND magazine. The typical grandparent is a
Much has been written about marketing to women and baby boomers—and with good reason. They each represent highly valuable consumer markets, and the intersection of the two—boomer women—presents an even more lucrative opportunity. But does the marketing world really need one more book on the subject? If it’s as filled with marketer-authored case studies as “BOOM: Marketing to the ultimate power consumer—the baby-boomer woman,” by Mary Brown and Carol Orsborn, (Amacom, $24), then the answer is “yes.” With a don’t-just-take-our-word-for-it attitude, Brown and Orsborn create compelling, supporting arguments for their hypotheses with insight from marketing professionals at such high-profile companies as Ford, L.L. Bean, Citigroup,
When I was editor of Inside Direct Mail, I kept my eye out for trends in the mailstream. And there have been many to see throughout the years: vouchers, double postcards, repositionable notes, oversize efforts, billboards, magalogs. But mailstream trends aren’t the only ones worth noting these days. Cultural trends also can be worth consideration when crafting direct marketing messages. Given that consumers expect advertising and marketing to reflect their personal tastes and lifestyles—even their particular aspirations—copy and imagery must keep pace with these developing trends. A whitepaper on mega-trends from brand consultancy Hiebing crossed my desk a few months back, and it identified eight