Today on TM
Marketer, you aren’t just a demand generation machine — you help society function.
Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.
In content marketing, partnerships can prove the truth behind the idea that the whole can be more than the sum of its parts.
To ensure you’re working for the present and the future, take these four steps toward positive performance marketing.
COVID-19 is forcing brands to rethink their marketing spending, including their commitment to search.
It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…
This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.