Today on TM
Personalization is a team sport, and it is only as good as the weakest link.
While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing.
The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.
Your brand won’t naturally face a midlife crisis, but maybe you should force one on it so you don’t end up with a “Why Bother Brand.”
With consumer sentiment changing frequently, marketers can no longer afford to rely on gut feelings and A/B testing to build websites.
After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.
The mindset you apply to your marketing as you face this challenging new business environment will determine if you succeed or fail.
TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is for public officials to resist science and public health experts and reopen their schools later this month. Colleges and universities, both public and private, also…