Today on TM

The Value of Brand Communications During Chapter 11 Bankruptcy
August 5, 2020 at 8:59 am

Corporate bankruptcy does not mean a brand will become extinct or that it's time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is…

Have You Optimized Your Website’s 'About Us' Page?
July 29, 2020 at 8:46 am

About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.

Messaging to Cautious Customers as Coronavirus Cases Surge Again
July 27, 2020 at 9:23 am

For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.

The Facebook Advertiser Exodus Will Redefine How Brands Buy Local at Scale
July 28, 2020 at 8:35 am

The shift away from Facebook isn’t a blip. It’s a highly visual example of a larger industry trend in which brands are looking to reprioritize their increasingly tight ad dollars in a way that not only resonates more deeply with their target audiences, but also affects true, meaningful change within their communities.

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 23, 2020 at 3:06 pm

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.