Today on TM

The Next Evolution of Data-Driven TV Targeting
August 27, 2020 at 8:37 am

The concept of addressable TV advertising dates back more than a decade, and it’s been a game-changer ever since its origination. However, it’s also a fast-moving target when it comes to reach and capabilities. Let’s look at where we stand today and where we can expect the continued divergence of TV technologies and advanced targeting to take us in the coming years.

Why the Personalization “Hype Cycle” Is Over
August 20, 2020 at 8:15 am

After two decades of relentless progress, personalization is reaching its high-water mark. As deeper efforts yield declining returns, advertisers seeking to maximize effectiveness should balance their investments in data-driven targeting with a greater focus on creativity and storytelling.

Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers
August 17, 2020 at 8:50 am

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is for public officials to resist science and public health experts and reopen their schools later this month. Colleges and universities, both public and private, also…