Today on TM

Your Events Are Canceled. Now What?
June 29, 2020 at 8:17 am

Let’s explore how B2B companies are adapting and uncovering ways to protect their business model from future disruptions.

Brand Statements: What to Say When You Don’t Know What to Say?
June 25, 2020 at 8:48 am

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…

How COVID-19 Has Influenced Your Brand's Buying Persona
June 24, 2020 at 4:01 pm

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.