Today on TM
Barefoot Wine re-edited a summer ad campaign shot before the pandemic to ensure it was still spot-on.
AI-based software and apps can be used at every stage of the buyer’s funnel – Awareness, Consideration, Decision and Loyalty.
When consumers find brands that prioritize the customer, they reward the companies with preference, advocacy, spend, consumer trust.
As businesses evaluate how to recover in the wake of COVID-19, consider that reward-based promotions can outperform discounts.
Massive changes in customer behavior and business outlook have put marketing executives on the spot for making key decisions quickly and appropriately. Responding to the new demands, marketers need to manage the crisis quickly and pragmatically, while maintaining strategy on how best to approach recovery.
As the pandemic continues, we have to wonder if this isolation will eat away at our creativity and innovation.
La-Z-Boy has a new campaign that combines a considerate donation with some heartfelt user-generated content.
As marketers, we have to ask ourselves how much "noise" we will be required to make to have our offerings heard against this cacophony of messages and how much our customers and prospects are willing to tolerate?