Today on TM
In Shutterstock’s new campaign, it both celebrates the Moon landing and makes the case for how it has the tools needed to recreate it.
There’s no better time to take a cold, hard look at your customer experience and personalization strategy.
Here’s a branded content strategy that not only produces quality content, but also takes into account what your customers really want.
We talked about five types of prospecting lists in the last post; now, we will discuss analytics for profiling and modeling lists.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Modern marketing may need martech to survive, but people need to understand it.
Kekionga Cider Company decided it wanted to attract audience and enter new retail markets with its cider in 2018.
Change does not want to happen. The status quo is tenacious. Change management is hard.
To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets.
Recent research has shown that many small advertisers spend all of their marketing budgets online. These businesses, like poker players