Today on TM
In this episode, Melissa shares a new American Express ad sharing the story of Lin-Manuel Miranda and his ties to his neighborhood.
Adobe to acquire one of the most respected B2B marketing automation platforms on the market, go head-to-head with Salesforce.
Digital marketing is a priority for most U.S. brands. So much so that this year, 99% of companies will increase spending.
As I conduct more interviews with IT professionals, it’s clear financial services companies are investing in CX.
The man behind the Marketing Technology Landscape Supergraphic and October’s MarTech East convention stops by the Marketing Garage.
Direct mail is a very effective marketing channel; however, when you add a mobile element such as AR to it, you can skyrocket results.
LinkedIn Sales Navigator can be a great tool. But you may be sabotaging the chance to start conversations with prospects.
Complain all you want, marketers. But despite your gripes about Facebook ads’ metrics, oversight and more, you keep coming back.
A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.
Packaging isn’t personal. But new technologies allow marketers to break that pattern and get personal right on the box or wrapper.