Web security

Do-Not-Track Standards Not Settled in W3C Meetings
June 26, 2012

The European Commission said preventing Microsoft from automatically blocking tracking of Internet Explorer (IE) users could distort the market. A letter sent to the Worldwide Web Consortium last week came as the organization convened for meetings over three days to discuss details of would-be global Do-Not-Track standards. Coincidentally, members met at Microsoft's Bellevue, Wash. offices. Microsoft at the end of May shocked the online ad industry and privacy advocates with news that it will automatically enable Do Not Track (DNT) for users in version 10 of IE.

Social Media and E-Commerce Sites Lead in Security and Privacy
June 22, 2012

The Online Trust Alliance (OTA) has released its fourth annual Online Trust Honor Roll recognizing website adoption of key technologies to help protect consumer privacy and security, as well as the Online Trust Index (OTI), which calculates an overall security and privacy metric for each industry segment. Social media and e-commerce sites represent the strongest sectors in terms of supporting privacy and security best practices, scoring average OTIs of 75.6 and 75.1 respectively, based on a normalized score of one to 100.

In Ad Network Nightmare, Microsoft Making ‘Do Not Track’ Default for IE 10
June 1, 2012

Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial "Do Not Track" feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants. That includes one of Microsoft's chief rivals - Google.The change could also threaten the still-nascent privacy standard, and prompt an ad industry revolt against it.

EU Cookie Law Could Be the Death of Digital
May 24, 2012

On Saturday, a European Union law governing the opting in and out of website cookies will go into effect. The law, often referred to as the E.U. Cookie Directive, was enacted in the name of privacy. However, the impact on the digital industry will be immense and, possibly, damaging. What's at stake when all cookies in Europe must be opt-in? Poor brand experiences online, even-more-terrible customer experiences, hobbled e-commerce, and the ruin of digital advertising and marketing as we know it.

Facebook's Instagram Acquisition Already Hearing Protests
April 11, 2012

Facebook’s announcement that it would be acquiring Instagram for $1 billion is already touching off protests from some users of the photo-sharing service who are threatening to delete their accounts. Some people are worried that when Facebook gets its hands on their Instagram account their privacy will be compromised. But thinking you have any more privacy on Instagram’s photo-sharing network doesn’t necessarily make sense.

Firefox 4 Gets Latest Do-Not-Track Feature
February 10, 2011

Mozilla has launched a do-not-track feature in the fourth version of its popular Firefox browser, following calls from the FTC that consumers be given "comprehensive" tools to opt out of online tracking for purposes such as behavioral advertising.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
 
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
 
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

New Web Code Brings Privacy Concerns
October 11, 2010

Worries over Internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the Internet. But the alarmists have not seen anything yet.

Case Study: How a Trust Seal Boosted Online Sales For Clean Energy Experts
August 26, 2010

Problem: Clean Energy Experts (CEE), a provider of clean energy, solar power and energy audits, wanted to increase registrations to its new consumer-focused education site, MyEnergySolution.com. It also wanted to establish legitimacy for the site and demonstrate its commitment to online security.

Free Anti-Fraud Service
March 18, 2010

Company: Ethoca Limited, provider of fraud detection services. Product/Service: Ethoca360 Signals helps online merchants prevent chargebacks and card-not-present fraud.

What It Does: Checks transactions in real-time against the Global Fraud Alliance repository and identifies patterns that indicate either fraud risk or a probable good order with color-coded "Warning Signals."