The European Commission said preventing Microsoft from automatically blocking tracking of Internet Explorer (IE) users could distort the market. A letter sent to the Worldwide Web Consortium last week came as the organization convened for meetings over three days to discuss details of would-be global Do-Not-Track standards. Coincidentally, members met at Microsoft's Bellevue, Wash. offices. Microsoft at the end of May shocked the online ad industry and privacy advocates with news that it will automatically enable Do Not Track (DNT) for users in version 10 of IE.
The Online Trust Alliance (OTA) has released its fourth annual Online Trust Honor Roll recognizing website adoption of key technologies to help protect consumer privacy and security, as well as the Online Trust Index (OTI), which calculates an overall security and privacy metric for each industry segment. Social media and e-commerce sites represent the strongest sectors in terms of supporting privacy and security best practices, scoring average OTIs of 75.6 and 75.1 respectively, based on a normalized score of one to 100.
Microsoft announced Thursday that the next version of its browser, IE 10, will ship with the controversial "Do Not Track" feature turned on by default, a first among major browsers, creating a potential threat to online advertising giants. That includes one of Microsoft's chief rivals - Google.The change could also threaten the still-nascent privacy standard, and prompt an ad industry revolt against it.
On Saturday, a European Union law governing the opting in and out of website cookies will go into effect. The law, often referred to as the E.U. Cookie Directive, was enacted in the name of privacy. However, the impact on the digital industry will be immense and, possibly, damaging. What's at stake when all cookies in Europe must be opt-in? Poor brand experiences online, even-more-terrible customer experiences, hobbled e-commerce, and the ruin of digital advertising and marketing as we know it.
Facebook’s announcement that it would be acquiring Instagram for $1 billion is already touching off protests from some users of the photo-sharing service who are threatening to delete their accounts. Some people are worried that when Facebook gets its hands on their Instagram account their privacy will be compromised. But thinking you have any more privacy on Instagram’s photo-sharing network doesn’t necessarily make sense.
Mozilla has launched a do-not-track feature in the fourth version of its popular Firefox browser, following calls from the FTC that consumers be given "comprehensive" tools to opt out of online tracking for purposes such as behavioral advertising.
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Worries over Internet privacy have spurred lawsuits, conspiracy theories and consumer anxiety as marketers and others invent new ways to track computer users on the Internet. But the alarmists have not seen anything yet.
Problem: Clean Energy Experts (CEE), a provider of clean energy, solar power and energy audits, wanted to increase registrations to its new consumer-focused education site, MyEnergySolution.com. It also wanted to establish legitimacy for the site and demonstrate its commitment to online security.
Company: Ethoca Limited, provider of fraud detection services. Product/Service: Ethoca360 Signals helps online merchants prevent chargebacks and card-not-present fraud.
What It Does: Checks transactions in real-time against the Global Fraud Alliance repository and identifies patterns that indicate either fraud risk or a probable good order with color-coded "Warning Signals."