Web security

Video: Millions of Accounts Compromised in Snapchat Hack
January 3, 2014

Hackers appear to have posted account info for 4.6 million users of quickie social-sharing app Snapchat, making usernames and at least partial phone numbers available for download. The data were posted to the website SnapchatDB.info. By late Wednesday morning, that site had been suspended. The hack was seemingly intended to urge Snapchat to tighten its security measures. The anonymous hackers said they used an exploit created by recent changes to the app, which lets users share photos or short videos that disappear after a few seconds.

Opening Keynote: Relevancy in the Age of Promotion Tabs: How Changes to the Email Marketing Landscape Will Affect Email Marketers (2013 All About eMail Virtual Conference session)
November 14, 2013

Click above/below to view this webinar, originally offered as a session at the 2013 All About eMail Virtual Conference & Expo.

If you're a Gmail user, you've surely noticed the new "promotions" tab, which now filters out any messages you get containing promotions such as coupons, discounts, and notifications of sales. While this may seen handy for the average user, email marketers are fearing that their promotions will now be read much less often if they are filtered out of a user's primary inbox tab. So, what should they do about it?

Listen in to this keynote discussion with three email marketing industry leaders as they discuss best practices in the age of the "Gmail tab" along with other deliverability issues, trends and tactics.

Click here to view this webinar.

Discounts Drive Some US Consumers to Disregard Privacy Concerns
November 8, 2013

As the progression of digital technology facilitates access to information for individuals, companies and institutions, U.S. internet users are growing increasingly concerned with maintaining a sense of privacy. A study from TRUSTe conducted by Harris Interactive found that 90 percent of U.S. internet users have taken action to protect their online privacy this year. This percentage is unchanged from 2012; however, these internet users are doing more in 2013 to keep their information out of advertisers’ hands.

Firefox Web Browser to Move Ahead With Plan to Block Tracking
June 20, 2013

The maker of the popular Firefox browser is moving ahead with plans to block the most common forms of internet tracking, allowing hundreds of millions of users to eventually limit who watches their movements across the web, company officials said Wednesday. Firefox's developers made the decision despite intense resistance from advertising groups, which have argued that tracking is essential to delivering well-targeted, lucrative ads that pay for many popular internet services.

Suspicious Web Domains Cost Online Ad Industry $400M Per Year
April 23, 2013

If your therapist thinks you have trust issues, you might just work in online advertising. That's because it's getting harder and harder to know what's real and what isn't on the web. And if you don't believe in ghosts, maybe you should. On March 19, Adweek.com published a story titled "Meet the Most Suspect Publishers on the Web." In the piece, it brought to light the issue of so-called "ghost sites," seemingly innocuous content pages responsible for massive amounts of traffic on various ad exchanges but exhibiting little evidence of actual human audiences.

Twitter, Pinterest and Tumblr Notify Users of Security Breach
February 25, 2013

Twitter, Pinterest and Tumblr have all warned their users that some of their data might be compromised after a security breach at Zendesk, a company which provides customer support services for all three companies. In a blog post titled "We've been hacked," Zendesk explains that a hacker has accessed its systems and probably downloaded user info from Twitter, Tumblr and Pinterest users.

Consumer Reports Says Do Not Track, But Tracks Anyway
November 21, 2012

Earlier this week, Consumer Reports sent its members an email warning them that they might be "unwittingly" being tracked by advertising companies online, and that they should notify their lawmakers if they don't like it. What Consumer Reports failed to disclose is that its own website, ConsumerReports.org, is laden with the full array of advertising-tracking technologies — the very ones it's telling consumers to take action against.

6 Cybersecurity Measures for Your Business
September 10, 2012

In August, the Senate voted down the Cybersecurity Act of 2012 with a vote of 52-46, just shy of the 60 votes it needed to pass. The bill was an effort to ensure hackers couldn't gain access to the computer networks of private companies. It would have also made it easier for private businesses to share critical data and information with the government regarding cyber threats.

Privacy Risk From Ads in Apps Rising, Security Firm Finds
July 9, 2012

Some advertising networks have been secretly collecting app users personal details over the past year and now have access to millions of smartphones globally, mobile security firm LookOut said. These unregulated practices are on the rise, LookOut said on Monday as it unveiled the first industry guidelines on how app developers and advertisers could avoid raising consumer angst.