If marketers noticed a drop-off in emails from prospects recently, it’s not their imagination. While it may be a fraction of potential
Marketers: This time, they came for you. U.S. brands using ad exchanges for their placements are getting conned by Russian hackers in a
Fraudulent orders are a concern for all online retailers, and for good reason. According to a study from LexisNexis, annual fraud costs reached $32 billion in 2014, a 38 percent increase over 2013. In addition, preventing fraudulent orders has gotten more expensive for retailers, costing $3.08 per every dollar lost to fraud last year, up from $2.79 in 2013. With this in mind, online retailers need to be on the lookout for instances and patterns of fraudulent purchases. A recent report from Forter, a fraud prevention solution provider, can help them do that.
Some of the world's biggest and best-known brands are going to act as bait in order to catch a thief. As part of an initiative being unveiled by the Association of National Advertisers (ANA), 30 brand marketers will participate in the sting operation, which will be conducted by online ad fraud detection company White Ops, which will measure precisely how much of their online advertising exposure is comprised of so-called "bot fraud," or nonhuman traffic generated by machines posing as actual consumers. "Bot fraud costs marketers billions of dollars annually," says Bill Duggan, group executive vice president of the ANA.
Advertisers have come to expect some level of digital ad fraud, but it's getting out of hand. The Interactive Advertising Bureau (IAB) found that 36 percent of ad web traffic is fraudulent. That's a significant amount of an advertiser's budget going down the drain. And brands seem to have given up hope. Short of manually going through each impression to determine its impact, there's not much else they can do. However, one way brands can fight back is though programmatic media buying and artificial intelligence (AI) technologies, which can play a significant role in reducing the incidence of fraud.
Heartbleed continues to haunt technology companies, security researchers and the consumers whose personal information might be compromised by the infamous security vulnerability. A report from Errata Security says that 300,000 servers are still vulnerable because of the bug, which was discovered in April, and that efforts to patch those vulnerabilities have stalled. That's in stark contrast to a previous report, which said that the number of servers affected by Heartbleed had fallen from 600,000 to 300,000 in just one month.
The Direct Marketing Association (DMA) responded to the findings of a new report released by the Federal Trade Commission (FTC) entitled, Data Brokers: A Call for Transparency and Accountability. "We appreciate the Commission's ongoing interest on these issues," said Peggy Hudson, the DMA's senior vice president of government affairs. "The calls for notice, choice and transparency are consistent with existing hallmarks of the ethical standards for our industry, which DMA has produced and enforced for more than 40 years. DMA members provide consumer protection through strong self-regulatory practices, specifically outlined in our Guidelines for Ethical Business Practice."