Web Optimization

How Optimum Healthcare IT Is Building a Tech Stack on a Budget
September 25, 2018 at 10:34 pm

No matter the size of their company, every marketer charged with building out a technology stack is inevitably limited by their allocated tech budget. No one can buy all the new shiny tools all at one time, so marketers need to make savvy tech choices – the right technology at the right time and right…

A Love Letter to the Landing Page
June 19, 2018 at 8:00 am

I think the landing page is the perfect example of true marketing love. It’s not flashy. Or new. But it has endured the test of time.

On-Page SEO for Content Marketing Success
March 26, 2018 at 8:00 am

On-page SEO is only one part of effective website marketing, but it’s a critical part. Here are some guidelines for improving results.

3 App Hurdles to Overcome for Great UX
February 26, 2018 at 8:00 am

You’ve just downloaded that new app to complement the many others on your phone. You quickly download the app and try it out. This new

4 Ways to Make Your Website Work Better
October 16, 2017 at 8:00 am

Make your website work better than what? Better than it has. Better than it will if you make changes based on some vague notion.

10 Elements of a Squeeze Page
August 31, 2017 at 8:00 am

For those of you who haven’t heard this term, a squeeze page is basically a short landing page with one main purpose — to “squeeze” the