Web Optimization

How Cook's Direct Found Success With a Microsite Strategy
May 26, 2010

There's a growing interest in microsites, which are online collections of distinct segments of merchandise from a larger range of products. If you sell a variety of housewares on your site, for example, you could break out the kitchenware to form a single microsite with a whole new name.

SEO-Friendly CMS
May 13, 2010

Company: Captiva Marketing, a web design and search engine marketing firm

Product/Service: Empoweren SEO-friendly CMS

What It Does: Incorporates important features like customizable SEO fields, search engine friendly file names, a spider friendly menu system and auto generated site maps and breadcrumbs. It also integrates easily with Google Analytics and the Forms Manager has fields to apply CPC conversion tracking codes with no assistance from a programmer.

Web Awards to Honor World's Best Websites
April 29, 2010

The Web Marketing Association is pleased to announce the call for entries for its 14th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2010 WebAwards is May 25, 2010. A complete list of past winners and this year’s entry form can be found at www.webawards.org.

Should You UnGoogle Your Online Marketing?
April 29, 2010

"Creating content of value and connections with a network that focuses on delivering value to the customers and influencers you’re trying to reach will reap rewards beyond what SEO by itself can achieve."

—Lee Odden

Free Website Performance Benchmarking
April 22, 2010

Company: AlertSite, a provider of web performance management solutions

Product/Service: Complementary services to test the performance and speed of websites, and see where they rank amongst competitors

What It Does: Online businesses can visit AlertSite’s website test page to see their availability and response time, HTTP status, IP address, and component response time of their sites. Testers receive a report that lists the total page response time in the upper-right corner, as well as individual object response times to demonstrate exactly which web components (if any) are causing a slowdown.