This week in part two, I discuss five key conversion optimization players in your organization who — when working together — will help your conversion rates soar, as well as best practices around conversion optimization testing.
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm.
There's a growing interest in microsites, which are online collections of distinct segments of merchandise from a larger range of products. If you sell a variety of housewares on your site, for example, you could break out the kitchenware to form a single microsite with a whole new name.
Company: Captiva Marketing, a web design and search engine marketing firm
Product/Service: Empoweren SEO-friendly CMS
What It Does: Incorporates important features like customizable SEO fields, search engine friendly file names, a spider friendly menu system and auto generated site maps and breadcrumbs. It also integrates easily with Google Analytics and the Forms Manager has fields to apply CPC conversion tracking codes with no assistance from a programmer.
Boston, Mass. — May 3, 2010 — SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, today announced that iStockphoto, the leading provider of safe, royalty-free photos, illustrations, video, audio, and Flash® files, has selected SiteSpect as its web optimization solution.
The Web Marketing Association is pleased to announce the call for entries for its 14th annual international WebAward competition. The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. The deadline for entry in the 2010 WebAwards is May 25, 2010. A complete list of past winners and this year’s entry form can be found at www.webawards.org.
"Creating content of value and connections with a network that focuses on delivering value to the customers and influencers you’re trying to reach will reap rewards beyond what SEO by itself can achieve."
Company: AlertSite, a provider of web performance management solutions
Product/Service: Complementary services to test the performance and speed of websites, and see where they rank amongst competitors
What It Does: Online businesses can visit AlertSite’s website test page to see their availability and response time, HTTP status, IP address, and component response time of their sites. Testers receive a report that lists the total page response time in the upper-right corner, as well as individual object response times to demonstrate exactly which web components (if any) are causing a slowdown.