With consumer sentiment changing frequently, marketers can no longer afford to rely on gut feelings and A/B testing to build websites.
About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.
Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.
This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.
Good news! Regulatory agencies are taking privacy policies and data protection more seriously than ever.
Reviewing your website’s security, privacy policies, accessibility, and analytics can improve performance over the course of the year.
This year, I want to take a more childish approach and write an SEO wish list for Santa.
About 26% of Americans have a disability, a 2019 report by the CDC estimates.
Image optimization involves following search engine and UX best practices for digital images.