Web Optimization

How COVID-19 Has Influenced Your Brand's Buying Persona
June 24, 2020 at 4:01 pm

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.