Web Optimization

Have You Optimized Your Website’s 'About Us' Page?
July 29, 2020 at 8:46 am

About Us pages are often an afterthought. Or at the very least, not considered by marketers in the customer journey. But for certain companies – like companies that have a complex sale, offer services, or otherwise require high levels of trust – this page can be a key part of the customer’s decision-making process.

How to Ensure Your CX Function Is Ready for the ‘Next Normal'
July 7, 2020 at 9:10 am

Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.

How COVID-19 Has Influenced Your Brand's Buying Persona
June 24, 2020 at 4:01 pm

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.