Web Design

Overstock.com’s Jacob Hawkins on Customer-generated Reviews
October 3, 2007

Few marketing touchpoints put customers in the driver seat the way customer product systems do. While this tactic has its detractors—those worried about negative publicity and those pointing out the ability for marketers to post fake reviews—consumer approval is convincing larger numbers of online merchants to take the plunge. JupiterResearch reported last year that 48 percent of online shoppers it polled find customer reviews helpful in making online purchasing decisions. Overstock.com, the Salt Lake City-based mass merchandise e-tailer, has not needed any prodding on this front. The company launched in 1999 and opened up its site to customer-generated reviews just two years later, says Jacob

MIXX Session: Best Practices For Gathering Online Leads
September 27, 2007

Every day, top-name brands turn to online lead generation -- the fastest growing segment of online ad spending -- to build relationships and drive valuable transactions. When done right, these companies can produce relevant and cost-efficient databases that can be used to determine contact strategies for customer relationship marketing programs and continue the brand's dialog with its customers.

How to Reach 'Generation Jones' Online
September 20, 2007

With names like Eons, Rezoom, Multiply, Maya's Mom, Boomj and Boomertown, a host of new social-networking sites is seeking to capitalize on the growing spending power and computer savvy of aging baby boomers.

September 1, 2007

Craig Newmark insists that he's not changing the world. You maybe can think of some classified advertising managers at newspapers around the country who might disagree, but he's pretty adamant about it. Still, if you give him a minute, let him chew on the notion for a bit, the founder of the almost impossibly successful social-networking site Craigslist will cop to maybe something as socially insignificant as, oh, say, changing the way people interact.

Ballantine Launches Successful Personal URL Campaign for The Blood-Horse Magazine
August 15, 2007

WAYNE, N.J. - Aug. 14 -- The Ballantine Corporation, a full-service direct mail production company based in New Jersey, is excited to announce a new client service - personal URLs; clients have reported success. A recent success story involves The Blood-Horse magazine. The Blood-Horse magazine, a publication devoted to international thoroughbred racing and breeding, launched a campaign to pre-register subscribers to a “subscriber only” web site (http://www.BloodHorseNow.com). View an example of the personal URL (PURL) landing page at: http://ballantine.com/images/bloodhorse.png. “We sent out 21,500 mail pieces to current subscribers and our conversion rate was impressive and above expectations,” Monica Marrs, Circulation Marketing Manager

The Latest in Rich Media and RIAs
July 31, 2007

Can’t tell an RIA from an MRI? E-commerce expert Ken Burke, founder/CEO of MarketLive, discusses and demonstrates the leading rich media formats and rich Internet applications marketers are employing to convert browsers into buyers.

ThomasNet.com’s Brad Mehl on Online Testing Strategy
June 27, 2007

Nearly three years have passed since Thomas Publishing Co. migrated its Thomas Register directory from a more static print product into ThomasNet.com, an online, interactive resource for engineers, purchasing managers and other industrial professionals. In that time, the ThomasNet.com team has developed a host of online marketing and educational communication vehicles to engage its target audience, including a blog, e-mail newsletters and an Internet newsroom. And since no direct marketer makes big, or even little, changes without testing, the online publisher also has been fine-tuning its process of site optimization. This week, Target Marketing Tipline talks to Brad Mehl, vice president, marketing, about ThomasNet.com’s online

Verizon’s Mark Adams on Viral Marketing
June 6, 2007

To launch its Fios TV product, which provides customers with fiber optic-powered picture and sound, in the New Jersey market, Verizon developed a viral marketing campaign centered on the theme, “Ultimate Eye Candy.” Consumers were encouraged to create videos to illustrate what they consider their personal ultimate eye candy and then enter them on the site to win a high-definition television. The campaign was non-branded, explains Mark Adams, Verizon’s director of New Jersey marketing, since the communications firm wanted to keep the answer to the question a secret until the contest ended to escalate consumer buzz and campaign interaction. Verizon worked with Winning Strategies Public