At Cisco, a dramatic shift is underway within the organization as it ventures into a new world of Web strategy, challenging its traditional tactics and integrating fresh principles to embrace an approach largely based on Web 2.0. What implications does this have for online lead generation? And what affect does this new perspective have on Cisco’s ability to drive conversion? Although the San Jose, Calif.-based supplier of networking hardware, software and service offerings is not entirely abandoning the “old world,” its traditional approach is being redefined within the parameters of the “new world,” and some innovative solutions and tactics are emerging as a result.
Q. We are well-regarded as an independent, unbiased source of information about curly hair. We also have to sell hair-care products and advertisements to pay the rent. How do we maintain editorial independence in covering the companies whose products we sell and who perhaps buy advertising from us? — Gretchen Heber, co-founder, NaturallyCurly.com Inc., Austin, Texas
A true story: This past Sunday I decided to order a Christmas gift for our friends Doris and David and another for my cousin Suzy -- ideally the same gift for both, something foodie and festive. I went to the following Web sites: The Swiss Colony, The Wisconsin Cheeseman, Hickory Farms, Red Cooper, Fortnum & Mason, Amazon.com, See's Candies, Ghirardelli Chocolate, Jelly Belly, Mrs. Field's Gifts, Figi's, Dean & DeLuca, Cross Creek Groves, Godiva Chocolatier, and Harry and David.
ThomasNet Case Study in a Nutshell
Retail sales figures for October were dismal, and many analysts are predicting a lackluster holiday sales season. In fact, a recent study from the National Retail Federation expects consumer spending to increase at half the pace it did a year ago, marking the slowest gain in five years due to the national housing slump, consumer credit concerns and worries about a potential recession.
David Hallerman, a senior analyst at market research firm eMarketer, recently released a report titled "US Advertising Spending" that found that U.S. Internet ad spending surpassed $5 billion in the second quarter of 2007 - the largest sum recorded in any quarter, according to research from the Interactive Advertising Bureau and PricewaterhouseCoopers.
You can build a case for search marketing in your business and achieve measurable results. To learn how to shape the business case for search marketing, start with these three tips: Watch for trends. Best practices have continued to evolve along with search technology, so it is important to constantly monitor the industry to avoid using discredited tactics. Master sitemaps. Use the new .xml-based sitemaps protocol to improve your indexing by search engine. Learn to use sitemaps strategically; they are not a magic bullet unless you know how to load the gun. Reach out to robots. When moving a new site from the development
Thousands of companies, from Amazon to IBM to Yahoo!, have translated and localized their Web sites for audiences around the world, a process referred to as Web globalization. Now it’s not just for large multinational corporations anymore, with companies of all sizes trying to capitalize on the Internet and expand beyond their current borders, often into new cultural groups, according to a recent report entitled, Website Globalization Report 2007: 1,939 Multinational & International Marketers Reveal Tactics on Translating Content & Best Practices, put out by Warren, R.I.–based MarketingSherpa, a research firm specializing in tracking what works in all aspects of marketing, and San Diego–based