The first time you heard about it, eye tracking probably sounded more like science fiction than fact. The idea that you could literally see your Web site through the eyes of a typical visitor -- where their eyes go first, next and for how long -- sounded too good to be true. After all, if you really knew that, you could easily place your most important messages where they'd best be seen and acted on.
Widgets and brands with fan affinity are a match made in marketing heaven. These bits of code can be embedded on Web pages or computer desktops, allowing a company to feed brand news, entertainment and offers to its fans. And when this audience places these widgets on its personal pages on social networking sites like MySpace and Facebook, the brand’s exposure is magnified. These benefits, plus the ability to track and measure user interaction, led the Oakland Raiders to Gydget. This San Francisco-based widget developer helped the franchise launch a news-driven widget in August 2007. Andy Rentmeester, the Oakland Raiders’ Web manager, shares insights on
Freddie Mercury might have most succinctly described the plight of lonely people everywhere when he plaintively asked, “Can anybody find me somebody to love?” It’s a common predicament — so common, in fact, that more than 22 million Internet users visited online dating sites in October 2007, according to Internet audience measurement service comScore Media Metrix.
The bar for engaging and delighting customers online moves a little higher every year, according to results from The E-tailing Group’s 10th Annual Mystery Shopping Study. Conducted during the fourth quarter of 2007 by the multichannel marketing consultancy, the study gathered information on more than 200 metrics from 100 consumer e-commerce sites. In general, The E-tailing Group reports a larger number of merchants using rich media (video, zoom/alternate views, color change, etc.) to enhance their visitors’ online shopping experience. Likewise, improvement was noted in the use of upsells and cross-sells on both product pages and shopping carts. The application with the highest adoption rate between
"MarketingSherpa today has the results from an SEO case study — 4 tactics that increased traffic 58% (free until Feb. 27). In the case study, they outline the tactics that helped to increase the website's traffic. But if you're holding your breath for groundbreaking new techniques, go ahead and stop. The four tactics strategies: 1. Develop new language versions of the website 2. Create new white paper to qualify leads 3. Boost incoming links from relevant sites 4. Test design and placement options for links to Web forms AKA 1. Add more (multilingual) content 2. Add more content 3. Build links 4. Test website effectiveness."
St. Petersburg, Fla. – February 25, 2008 - Amongst the glitz and glamour of Hollywood’s biggest night, advertisers shelled out nearly $1.8 million for 30 seconds in the spotlight. Riding closely on the coattails of the Super Bowl, which drew $2.7 million for the same airtime, big brand advertisers were anxious to put their products in front of the captivated millions that have been so difficult to find throughout the now resolved writers strike. With an increasing trend toward stretching the television media dollar by integrating commercials with follow-up online interaction, advertisers are learning how to do this best and how to
"We can afford to make big investments in the engineering and marketing that needs to get done. We will do that with or without Yahoo … But we also see that we'd get there faster if the great engineering work that Yahoo has done and the great engineers there were part of the common effort." — Feb. 19 Reuters/New York Times article "Microsoft Targets Web With Yahoo Or Alone: Gates"
It seems as though e-commerce firms finally are listening to their customers and offering better customer service, at least according to results from the American Customer Satisfaction Index, released this week by the University of Michigan with e-commerce partner ForeSee Results.
"In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g. newspapers), but rather people who influence the network by leveraging the most powerful force on the Web -- the link. People like bloggers, top Diggers, del.icio.us power users, Facebook users who share lots of links, MySpace users who embed videos, Twitter users who post lots of URLs, or any social network user with links to lots of friends."
‘Nielsen/NetRatings reported that 69.2 percent of Americans were on the Internet as of March 2007, a growth of more than 25 percent from 2000. As more and more people flock online, it has become crucial for businesses to establish an online presence. With an estimated 3.9 billion searches conducted at Google in June 2007, it’s important to consider how many of them pertained to your industry and how many of those industry-specific searches pulled up your site. You can always improve your site’s conversions — increase calls to action, tweak your copy, write enticing title tags and meta descriptions, do keyword research. But you can’t think that simply having a Web site is enough for your business; rather, it’s only the starting point.’