Web Analytics

Google Bows to Web Rivals
July 25, 2011

Google has made changes to the way its search engine displays information about local businesses, a move that follows the disclosure of a U.S. antitrust investigation of its business practices.

TagMan Accelerates Slow-Loading Websites
July 21, 2011

Company: TagMan, a provider of tag management services

Product/Service: TagMan 3, a tool used to improve website performance 

What it Does: Tackles loading issues that often cause slower-loading web pages by leveraging its new features: parallel tag loading, synchronous tag acceleration and tag killing.


Google Posts 1B Unique Visitors Per Month
June 22, 2011

Google’s websites had more than a billion unique visitors in May, the first time an internet company has hit that benchmark, according to comScore data released. Over the past year, Google’s unique visitors per month have increased 8.4 percent to just over one billion.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

How Much Money is Walking Away From Your Website?
December 16, 2010

For online retailers, there are many frustrations with web analytics and, in particular, clickstream data. While it can inform you of what visitors are doing on your site and how much revenue your site is generating, it can’t tell you why visitors came to your site in the first place or how much money you're potentially missing out on.

Nielsen's System Sees Glitch
November 18, 2010

Nielsen underreported the audiences of the top 1,000 web sites by an average of 5 percent during the month of September, due to a previously disclosed glitch in its measurement system that caused it to miss web sites with long URLs, or domain names. Nielsen did not disclose what the impact was on specific Web sites, but said that social gaming web sites were impacted more than other web site categories, according to its analysis of the situation.

Kantar Video Presents Videolytics
October 29, 2010

WPP’s research subsidiary Kantar Video has rolled out a new measurement and syndication platform, which executives believe will help accelerate advertisers’ adoption of online video.

iPerceptions Launches Suite of 4Q Products
October 7, 2010

Company: iPerceptions, a web-focused voice of customer (VOC) analytics provider

Product/Service: 4Q Product Suite, an expansion of iPerception's 4Q Free VOC analytics tool

What it Does: Enables companies to analyze individual customer experiences based on the combination of VOC analytics and Google Analytics data.

6 Ways to Dive In to Analytics & User Experience
September 30, 2010

"Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear." — Jolina Pettice, Sept. 29