Web Analytics

How Do You Accurately Measure the Effect of DRTV on a Website?
May 7, 2012

Our first question is why do we need to measure. For many clients we're already capturing phone data, so what purpose does it serve to include web data? We know what stations are working and those that aren't, so how would incorporating web leads into the data stream that I feed into Core Direct (the leader in DRTV tracking and reporting) help my process? The answer is rather simple: Our DRTV activity is pushing more people to a website than to a call center for most clients and categories. Only the 65-plus demographic is an exception to this rule.

Google Proposes New Metrics for Online Advertising
April 18, 2012

Attempting to move the industry beyond clickthroughs and impressions, Google today introduced a plan to measure online advertising that it hopes will become the industry standard. Dubbed Brand Activate, the plan is designed to “reimagine online measurement for brand marketers,” according to a blog post from the company. The idea is that with better metrics, marketers will feel more comfortable allocating more of their money to online advertising. “We believe that the industry’s significant investment in brand measurement efforts can substantially grow the online advertising pie, for all,” the post continues.

Visual IQ Updates its Envoy 3.0 Software
November 17, 2011

Company: Visual IQ, a cross-channel marketing intelligence software provider

Product/Service: IQ Envoy 3.0, the latest version of its attribution management product within the IQ Intelligence Suite

What it Does: Uses an attribution marketing science to calculate the true quantitative impact that each marketing touchpoint experienced by prospects has on performance across the entire marketing ecosystem. The software incorporates advanced marketing touchpoint analysis that enables brands and their agencies to derive cross-channel insights and formulate resulting marketing optimization strategies based on the propensity of a particular audience to convert by any given marketing tactic or mix of tactics (e.g., channel, publisher, keyword, creative, size, etc.); the affinity between tactics used within one channel and those used within another, such as which display ads drive searches on which keywords; among other factors.

First Data Launches Information and Analytics Services
August 4, 2011

Company: First Data Corporation, a provider of e-commerce and payment processing services

Product/Service: A new suite of product offerings from its Information and Analytics Services division, including Business TrackSM, First Data Alerts, Data File Manager, Enhanced Statements, SpendTrend Web and Prepaid Advisor Benchmarking Toolkit

What it Does: Business TrackSM provides information on all payment streams, including credit, debit, prepaid/gift card and check data. This newly designed interface has applications organized by popular use, and includes charts.

Google Bows to Web Rivals
July 25, 2011

Google has made changes to the way its search engine displays information about local businesses, a move that follows the disclosure of a U.S. antitrust investigation of its business practices.

TagMan Accelerates Slow-Loading Websites
July 21, 2011

Company: TagMan, a provider of tag management services

Product/Service: TagMan 3, a tool used to improve website performance 

What it Does: Tackles loading issues that often cause slower-loading web pages by leveraging its new features: parallel tag loading, synchronous tag acceleration and tag killing.


Google Posts 1B Unique Visitors Per Month
June 22, 2011

Google’s websites had more than a billion unique visitors in May, the first time an internet company has hit that benchmark, according to comScore data released. Over the past year, Google’s unique visitors per month have increased 8.4 percent to just over one billion.

Multi-Store Strategy for Online Retailers
January 25, 2011

Using a multi-store Ecommerce strategy can significantly increase customer acquisition, loyalty and conversion rates.  Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.
This handy offering will show you  ...
- How to develop several online stores that cater to distinct customers
- Ways to optimize separate checkout flows based on product
- Reasons for using multiple storefronts
- Best practices for a multi-store business
- And more
Strengthen your brand, personalize the customer's shopping experience and increase sales with a multi-store strategy.

How Much Money is Walking Away From Your Website?
December 16, 2010

For online retailers, there are many frustrations with web analytics and, in particular, clickstream data. While it can inform you of what visitors are doing on your site and how much revenue your site is generating, it can’t tell you why visitors came to your site in the first place or how much money you're potentially missing out on.