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How to Stalk Your Competition
August 3, 2017 at 8:00 am

For the modern marketer, pacing is everything. To keep up with the pace of rising consumer expectations, a marketing technology

How to Make New AdWords Conversion Reporting Work for You
November 17, 2015

Google recently made a change to the AdWords drag-and-drop report editor to make conversion tracking a little easier. Marketers now have more power over the way data is displayed with new conversion tracking columns. This gives you easy access to the data you really need in order to see what's driving conversions. Once you know what's working, you can adapt your advertising plan to line up with those successful tactics.