Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
The FUSE Digital Marketing Summit is quickly approaching. Here are 3 key sessions that will help propel marketers’ tech stacks.
Most marketers only review their websites when they make an update or there is a problem, but that is a surefire way to overlook
When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30 percent and
You spend tons of time making sure every word in your blog posts is perfect, but are you measuring the performance of these posts