My challenge to my fellow marketers tasked with handing the company holiday card: bring your card to life with augmented reality.
Here are 3 key tips marketers should consider when planning augmented reality and virtual reality marketing campaigns.
“Jurassic World: Fallen Kingdom” is summer’s latest blockbuster, and a geolocation AR app may just be its secret marketing weapon.
The smart hospitality market is shaped by a plethora of trends. While some are ephemeral, others leave a lasting impact for for several decades. The use of technology is understood to be a key enabler in offering personalized and tailored customer services in almost all facets of the industry, with its defining impact increasingly felt on hotels worldwide.
Andrea Brimmer, Ally chief marketing and public relations officer, talks about their Big Game app, AR and VR in Ally’s future and more!
Augmented and virtual reality both promise to put customers into experiential marketing scenarios. Here’s how 3 brands get it right.
Air Canada has lately been making bold leaps forward on mobile and artificial intelligence with applications aimed to refine the airline’s customer relationships.
Cruise lines are wading heavily into the experiential marketing waters with tech-driven trips — with one ship designed specifically for