"One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to have people talking about it via word-of-mouse. Think iPhone. Remember Mentos and Diet Coke Geysers?"
"We all know the viral campaigns that travel the furthest and carry the most impact tend to be the ones that leave the greatest impressions. Viral campaigns are, by their very nature, remarkable. Otherwise they wouldn't carry the emotional impact required to make us pass them on. With that known, the challenge becomes whether or not you should build a remarkable campaign or a remarkable company."
"Viral marketing may be one of the most misunderstood forms of marketing. This gets proven to me over and over when some company calls (or emails) and tells me 'we've just created X and we need you to make it go viral.' While it's flattering to have people think I'm THAT good at what I do, each and every one of these companies tends to get the same response. 'Thanks, but next time you need to call me before you create X.' Not long after, I find myself thinking about what makes up a good viral campaign and just how much of that is misunderstood by companies."
"You may not agree with their tactics, but you can't disagree with the money. Here's a look at the Ron Paul army, their (often shady) tactics, and the return on their viral marketing blitzkrieg."
We've all heard stories about the man who traded a paper clip for a house, watched as Prince generated an untold amount of publicity for his work by threatening to sue a dancing baby on YouTube for copyright infringement, and laughed when the "Leave Britney Alone!" video grabbed mainstream media attention and caused even more interest in Britney Spears' antics -- just in time for her new album release.