TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
Unlikely industries are emerging as major opportunity zones for influencer campaigns during the pandemic and beyond.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
It’s time to admit there’s something new going on with long-form commercials.
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
The first weird part about the @McDonaldsCorp tweet is that McDonald’s did it at all. That’s because the brand may not be the top
In this episode, Melissa hands it over to a “American Horror Story” super fan to discuss the show’s interactive ominchannel campaign.
Is any topic more unlikely to draw an audience than dermatology? Ask Dr. Pimple Popper, the doctor with 2.5 million YouTube followers.