In this episode, Melissa checks out a reprised TV Doctors of America campaign from health insurance provider Cigna.
Facebook and Google continues to push the limits of how marketers can use their platforms. … But some are misusing them
Amtrak debuted a video ad campaign in mid-September, hoping to attract air and road travelers to the rails.
As financial institutions shift more money into digital advertising, and as digital advertising absorbs the TV market, the financial services industry has to come to terms with getting media value out of a much more complex ecosystem.
Video ads may be more lucrative for publishers in the short-term, but content marketers paying those premiums may be interested in the