TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Video is the next best thing to meeting your customer in-person — especially now with many consumers and businesses social distancing to fight COVID-19. If you haven’t fully embraced video as an integrated part of your omnichannel marketing strategy, this is the time to step it up.
Here are some digital strategies for marketers to consider as they try to engage the at-home audience.
I thought it would be a wonderful idea to talk to one of the original greats in video advertising, Tim Hawthorne, founder of Hawthorne Advertising, who will be bestowed a “Lifetime Achievement” honor by Marketing EDGE as part of its EDGE Awards.
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
The benefits of focusing on contextual performance in digital, and especially video, are twofold.
It’s time to admit there’s something new going on with long-form commercials.
In this episode of Tech Talk, Target Marketing spoke with Allan Horlick, managing partner and co-founder of TalkBackTime.
Here are three tactics to employ when including videos in your marketing strategy.