TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.
The benefits of focusing on contextual performance in digital, and especially video, are twofold.
It’s time to admit there’s something new going on with long-form commercials.
In this episode of Tech Talk, Target Marketing spoke with Allan Horlick, managing partner and co-founder of TalkBackTime.
Here are three tactics to employ when including videos in your marketing strategy.
TikTok users are accustomed to engaging with one another through “Hashtag Challenges.”
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.