Trade Associations/Trade Shows

Xerox Joins InterACT! Conference as Platinum Sponsor
February 24, 2010

InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corporation has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

10 Ideas for Leveraging Virtual Events
February 24, 2010

Today many marketing executives are seeing degrading results from their campaigns. Traditional marketing techniques are rapidly being supplemented and even replaced by new channels. While more cost-effective than physical marketing events, virtual events offer another huge advantage: detailed information.

DMA Announces Search Committee for New President & CEO
January 26, 2010

The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced the formation of an executive search committee charged with finding a new president & CEO to lead the DMA. The committee will be spearheaded by Kelly B. Browning, EVP & COO of the American Institute for Cancer Research.

Case Study: ASI Shows Enter Virtual World
October 28, 2009

Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.

Dismal e-Pitches
October 1, 2009

As a columnist for this publication and creator of the e-zine BusinessCommon
Sense.com, I constantly receive e-pitches from PR types to do stories about some CEO or company, or e-sales pitches to buy something.

ASI Shows Enter Virtual World
October 1, 2009

Granted, Kent Tibbils had shown leadership by helping introduce a virtual trade show to ASI Corp.’s repertoire. But the marketing vice president thought the Barack Obama likeness, which his colleagues included as the avatar in his trade show chat window, was a bit much.

3 Ways to Maximize Virtual Show Results
August 5, 2009

The virtual event is seen by many B-to-B marketers as the marketing tool of our time, offering the effectiveness and efficiency organizations require in today's business environment. As virtual show hosts and exhibitors embrace this solution, however, they also must adopt core best practices to attract high-quality leads and maximize event ROI.

Ice Pack for That Black Eye?
February 1, 2008

For decades, direct marketing was a red-headed stepchild to Madison Avenue, which allowed practitioners to enjoy their success quietly. Now that general advertisers have come over to the measurable side, a much bigger spotlight has been trained on direct marketing. Ironically, the press coverage hasn’t grown that much more accurate or any friendlier. Direct marketers, it would seem, do not deserve the benefit of the doubt.

Nuts & Bolts: Solid Growth Forecasted for Direct Marketing
December 1, 2006

Results of the Direct Marketing Association’s 2006/2007 annual review and forecast, The Power of Direct Marketing, reveal that direct marketing expenditures in 2007 should outpace general advertising spend by almost a full percentage point, accounting for about 50.4 percent of the total U.S. advertising spend of $347.8 billion. Commercial e-mail is forecasted to be the channel to experience the largest growth, at 26.1 percent, followed closely by non-e-mail Internet marketing, which should see its expenditures increase by 21.6 percent. Non-catalog direct mail (5.9 percent), insert media (5.1 percent) and catalog direct mail (4.8 percent) lead growth in the offline channels. The chart below illustrates

Andy Sernovitz on Word-of-Mouth Marketing
May 3, 2006

Everyone knows positive word-of-mouth is a good way to boost your reputation with customers and potentially spur sales. It’s a concept that’s been around for a long time, but it’s gaining even greater momentum now that the Internet and blogging can take customers’ opinions of your company and products and speed them around the world to thousands, if not millions, of other folks in a matter of seconds. So, what constitutes word-of-mouth in this age of cyberspace? And how can direct marketers optimize the power of word-of-mouth in their marketing campaigns? To answer these questions, and more, TM Tipline spoke to Andy Sernovitz, CEO