Trade Associations/Trade Shows

Effective self-regulation serves to keep pace with innovations in our field, and “point the way” for other companies as issues arise.

BRAND United will provide the tools, insights and relationships needed to maximize return on marketing investments.

It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days.

I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.

Unlike online marketing and networking, trade shows offer opportunities for businesses to perform recon on their competitors.

With DMA’s &Then18 in Las Vegas taking place this past week, I may report that the transformation to data-driven marketing is complete.

Is your dog the boss of you? Make him a police officer. Is he more of an easy rider? Put him in motorcycle garb.

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail

Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.