Trade Associations/Trade Shows

I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi

Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail

Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.

Perhaps ANA was prescient in acquiring the Data and Marketing Association, considering the Association of National Advertisers’ May 31

Revenue Marketers are adding facial recognition software to their MarTech stack for improved security at events plus enhanced user expe

Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before

DMA is now part of ANA, per an announcement from the Association of National Advertisers.

This past week, we bid farewell to a gentleman and a marketing pioneer, Arthur Blumenfield. For those of us in the New York marketing

It’s my favorite mail piece this year — and it didn’t even include a check.

At a time when marketing data practices are under the microscope, DMA updated the industry’s self-regulatory rules.