Trade Associations/Trade Shows
I’m judging marketing awards during the dog days of August, with steaming heat in New York City. It’s been a challenge this week choosi
Printing Industries Alliance (PIA) is pleased to announce a new initiative to serve the needs of the direct mail business, the PIA Mail
Accountability — for perhaps decades too long — was relegated second-class status by general advertising and creativity worship.
Revenue Marketers are adding facial recognition software to their MarTech stack for improved security at events plus enhanced user expe
Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before
As in years past, this online event will explore the best practices, trends and case studies in direct marketing.
It’s my favorite mail piece this year — and it didn’t even include a check.