Trade Associations/Trade Shows
The event business has been turned upside down, so my annual post covering B2B marketing conferences of 2020 is due for a refresh.
Amid necessary conference cancellations this spring, marketing leaders are searching for alternatives. For many, these conferences were a venue to grow networks and make valuable connections with people in the marketing community. But all is not lost.
Conferences are an excellent way for marketers to make connections with peers, vendors, and often prospects. However, traveling to a conference often isn't possible for myriad reasons; therefore, a conference offered as a virtual event still provides the opportunities of connection, as well as professional development — all from the comfort of one's desk.
The Association of National Advertisers (ANA) inaugural 2020 Masters of Data and Technology Conference kicks off today.
Mobile, social, and other digital media are increasingly connected to OOH advertising.
That big idea still lies in the creative execution.
B2B sales and marketing people have always understood that it’s an account that buys, not an individual.