The validity of a test is not tied to the size of the sample itself, but to the number of responses that you get from that sample.
We in the data marketing business love to test — at least, we should. And what we should test for is new data categories.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
Here’s more about the awards, from the Silver Apple honorees themselves.
It’s not just the tests you choose to run, but the order in which you run them, that can have a significant impact on your ROI.
There’s been a movement in IT during the past seven or so years to adopt a DevOps methodology; whereby, developers and operations are
We’re always seeking new approaches to achieve breakthrough results in direct response marketing, and sometimes we get a big win with a
Adobe Target allows marketers to test aspects of the digital experience to target and personalize to individual consumers.