Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions.
The increased volume of data-driven marketing initiatives have taken digital marketing to the top spot in the media universe.
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream.
I was a big fan of President Bush 41. I believed strongly in his career of service, which prepared him well as our nation’s leader.
Why do so many marketing agencies discount offline conversions as a cornerstone of their marketing outputs?
CX, particularly for a brand such as Tesla, needs to catch up with the user experience of operating these art-and-science vehicles.
Telemarketing remains a robust channel along the customer journey. And while many marketing thought leaders seem to think that inbound
Nearly 60 percent of marketers didn’t use outbound telemarketing in 2016 and about 10 percent did. Those are not only six-year records
Among the permitted ways a telemarketer may call a consumer who has listed his or her telephone number in the Do Not Call Registry, the