How often do you stop to consider the customer mindset of your audience?
Using a test-and-learn approach through marketing experiments might initially seem like a luxury, but it will help you stay ahead.
As businesses evaluate how to recover in the wake of COVID-19, consider that reward-based promotions can outperform discounts.
Massive changes in customer behavior and business outlook have put marketing executives on the spot for making key decisions quickly and appropriately. Responding to the new demands, marketers need to manage the crisis quickly and pragmatically, while maintaining strategy on how best to approach recovery.
Learn why personalization at scale can help marketers effectively build relationships, driving revenue growth and customer loyalty.
If you’ve heard of the Rashomon Effect before, you probably learned it in the context of unreliable eyewitness testimony. It certainly
The most successful marketers understand that empathy goes beyond the language or tone of a message.
It’s apparent that there’s a connection between digital asset management and working remotely.
Whether or not the pandemic is the first real crisis you’ve weathered, you’ve likely encountered situations demanding a fast response.
We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?