For businesses that want access to the best marketing talent, it’s nearly impossible to look past freelancers and digital nomads.
The C-suite invariably sits up and takes notice when persistent negative coverage or online smear campaigns target your company.
It’s essential for your marketing department to put the customer first so you, as marketing leaders, don’t become overly attached.
We offer less data and more (hopefully) practical common sense and experiential arguments as to what constitutes effective leadership.
“Omnichannel” is seen as a retail buzzword. But the omnichannel customer experience is no longer something other marketers can ignore.
It’s time to bid farewell to your old marketing strategy bolstered by brand messaging and lead generation. The modern marketer’s success is measured by the bottom-line. CMOs and other marketing leaders must focus on business results, measurable marketing contribution, and C-suite and cross-departmental relationships.
With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.
Customer-first marketing has long been a point of emphasis in the B2C world, but it’s becoming a bigger concern in B2B.