This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.
Unlikely industries are emerging as major opportunity zones for influencer campaigns during the pandemic and beyond.
Reward-based promotions have great utility in replacing discounts in the promotional mix.
The pandemic’s effect on consumers, businesses, and society has prompted a massive rethinking among today’s marketers.
Join us to learn the top trends propelling the DTC market forward.