With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.
Customer-first marketing has long been a point of emphasis in the B2C world, but it’s becoming a bigger concern in B2B.
On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?
In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Embarking on a digital transformation can be compared to adopting a speed dating strategy.