Strategy

As your company makes plans for the 2019 business year, essential to the process is determining an appropriate marketing budget.

The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.

Go ahead and give that “get me in the door” price if you must, but you are leaving money on the table if you don’t take this advice.

Join Keypoint Intelligence—InfoTrends’ Karen Kimerer as she explores how industry best practices are driving the return of TransPromo.

In this episode of Marketing Garage, Jay talks to Thorin about the strategic and marketing tech keys to word-of-mouth marketing.

Nike just did it. Other brands are doing it. And overall, social media just got a bit more political, as brands take stands.

As your company makes plans for the 2019 business year, an integral aspect in the process is determining an appropriate marketing budget. Although budget planning can be tedious, with appropriate forethought and thoughtful consideration of your goals ­ — your budget will be easier to prepare. Here are a few tips to make your marketing […]

By design, an effective omnichannel journey allows consumers to seamlessly navigate familiar avenues…

As your company makes plans for the 2019 business year, an integral aspect in the process is determining an appropriate marketing budget. Although budget planning can be tedious, with appropriate forethought and thoughtful consideration of your goals ­ — your budget will be easier to prepare. Here are a few tips to make your marketing […]

There’s currently a paradigm shift underway in the retail industry.