Strategy

As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did.

Light can reveal discoveries never imagined and create opportunities where there was once darkness. It’s what “Rising Stars” do.

Addressing personal values matters in B2B marketing — more than most might think.

Citibank is branching out its content marketing into new publications, hoping to reach Millennial-driven audiences.

According to a poll by the American Psychological Association, holiday stress is a real thing that a majority of people experience.

In this increasingly digital world, expectations for marketing operations have never been higher.

Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.

For many in healthcare, "marketing" is the department that produces fun stuff like brochures and giveaways, and not a strategic enterprise. The problem is that expertise is hard to see, while a brochure is in plain sight. How do you respond?

Few would dispute that Millennials caught many banks and credit unions flat-footed.

As a regular contributor to Target Marketing, I thought I would use my last post of 2018 to take stock of the marketing posts I did through out the year. Being data-driven, I began by looking at the data to find the most-read posts. A clear lesson for me is that the wonkier my post, […]