Strategy

This “new normal” has changed the way we act and the things we believe, including what we will do in the future to support our local economies and the brands we care about. How do we, as marketers, adjust to these changes? I think, as always, we need to first revisit the buying persona.

Unlikely industries are emerging as major opportunity zones for influencer campaigns during the pandemic and beyond.

COVID-19 and its recessionary impacts may be hanging around. How may this have changed marketing mid-year, and possibly permanently?

Reward-based promotions have great utility in replacing discounts in the promotional mix.

Amid the economic turbulence triggered by COVID-19, global ad spend is projected to hit $691.72 billion in 2020, a nearly 3% decline.

I talk to a lot of marketers in my line of work, and my first question is always the same: “How does your company serve a customer?”

The pandemic’s effect on consumers, businesses, and society has prompted a massive rethinking among today’s marketers.

Join us to learn the top trends propelling the DTC market forward.

At the onset of 2020, no one could have predicted well-thought-out B2B marketing strategies would be upended by March.

In a competitive market, it’s easy to have an “every brand for itself” mentality, but now we could all use some additional support.