Strategy

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers.

Customer-first marketing has long been a point of emphasis in the B2C world, but it’s becoming a bigger concern in B2B.

The January marketing calendar in New York has included for the past decade or so a certain can’t-miss DMCNY event.

The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job.

Target Marketing’s blogger Shiv Gupta recently identified three things B2B marketers should stop doing if you want to improve ROI.

On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?

In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.

You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?

Embarking on a digital transformation can be compared to adopting a speed dating strategy.

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