Strategy

Brand Statements: What to Say When You Don’t Know What to Say?
June 25, 2020 at 8:48 am

Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…