A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Industry experts share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Today, a brand is the sum of people’s lived experiences with the brand, and loyalty is an outcome of great customer experience.
Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.
In content marketing, partnerships can prove the truth behind the idea that the whole can be more than the sum of its parts.
Marketer, you aren’t just a demand generation machine — you help society function.
To ensure you’re working for the present and the future, take these four steps toward positive performance marketing.
It’s important that we acknowledge the marketing landscape is forever changed with the global events of the last six months.
Right now even brands with messaging documents longer than most PhD dissertations are struggling to decide if and how to respond to current events. From COVID-19 to widespread protests tied to inequality, we’re seeing brands issue commentary on unexpected topics. Virtually all of my clients have asked about it, and it’s likely to keep coming…