With the longest U.S. economic growth span on record, one might think the wheels may be about to come off of the economy.
Marketers are responsible for building, managing, and protecting corporate brands.
Tech and data tilted the art and science balance of marketing and enabled much more precise targeting and personalization.
Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
In programmatic, the advertising industry has lost the value of direct relationships.
For brands to continue to succeed in offering personalized experiences, they must uphold their responsibility to consumers.
Psychology-based marketing has a lot of nooks and crannies.
Lisa Bowman of United Way Worldwide is the 2019 Marketer of the Year.
Marketing is a team sport. Every touchpoint is a part of the client’s buying experience, even post-sale.
When brand leaders envision 2020 marketing, their main efforts will need to be on keeping their minds from exploding.