With the frenzied rush to make customers happy, many companies unwittingly skip over the more important goal.
Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points.
Consumers want to feel good about what they’re buying.
For businesses that want access to the best marketing talent, it’s nearly impossible to look past freelancers and digital nomads.
The C-suite invariably sits up and takes notice when persistent negative coverage or online smear campaigns target your company.
It’s essential for your marketing department to put the customer first so you, as marketing leaders, don’t become overly attached.
We offer less data and more (hopefully) practical common sense and experiential arguments as to what constitutes effective leadership.