I’ve been informally coaching my undergrad students on how to prepare for the business world they’ll face while job-seeking.
Gone are the days of worshiping vanity marketing metrics (thankfully).
If you’re looking to hire new graduates, learn who the best candidates are by networking with their college professors.
As a brand leader, it’s tough not to grimace sometimes. To bury your head in your hands. To want to climb into a hole.
Who are you? What do you stand for? Can your customers summarize it? That’s your brand. Your brand essence.
Data and AI are radically changing the way marketers engage customers, enabling them to extract insights from large sets of rich data.