You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair
Data segmentation is the key to effective variable data printing and imaging—and VDP is the key to getting your customers' attention. Chances are you've got all the data you need for an effective campaign, but let's talk specifics.
Vouchers have been in favor with publishers and fundraisers for years because they are not as expensive as larger 6" x 9" or 9" x 12" packages—and they still capture good response rates. The voucher is bare-bones by definition, consisting of a one-page description of benefits and a reply device, usually carried in a #10 outer.
The letter is the most important part of any direct mail package. Write a brilliant, compelling sales letter and your response rates can shoot up. Make a few thoughtless blunders and you're in deep trouble.
Over the past few years, LeanLogistics, an on-demand transportation management solutions provider, has tried to separate itself from the pack by becoming a thought leader to its customers. A key element to this quest has been to distribute whitepapers and other materials that could be downloaded for free to collect leads.
In these trying economic times, small business owners are undoubtedly on the lookout for ways to save. Yet, when it comes to opening a business credit card, prospects also are wary of potential fine print and loopholes that may trip them up in the future. In today's economic climate, a little transparency and an offer that does not seem "too good to be true" go a long way.
Like larger businesses, small businesses are shifting more of their marketing initiatives from traditional media to web-based tools such as social media — including blogs, social networking, and online communities and forums — and email marketing.
Hallie Mummert, editor-in-chief of Target Marketing, speaks at DMA09 with Experian's senior vice president and global manager of integrated marketing, Joe Paulsen, who outlines some of the basic components involved in optimizing media mix for ROI.
This week we bring you the second in a two-part interview I conducted with Marty McGuire, direct marketing manager of IKEA US, and Ann Hopps Morgan, partner and vice president of strategic marketing services for 89 Degrees, a Burlington, Mass.-based integrated marketing agency. They discuss several campaigns they've worked on together and offer best practices around using email to promote local events.