Ticket to Success
September 1, 2008

In 2005, San Francisco-based StubHub, a wholly owned subsidiary of eBay that serves as an open online ticket marketplace for the buying and selling of event tickets, had a problem. The rapidly growing company had limited visibility into current data, customers and business drivers, all of which threatened the long-term survival of the business. The root of these problems was an inadequate technology infrastructure.

Trump University’s Secrets to Online Success
July 15, 2008

Trump University, the online education company owned and founded by real estate tycoon Donald Trump, is on a roll. The New York-based company, which is a division of The Trump Organization and offers education courses in real estate, management, negotiation, entrepreneurship and wealth creation, has seen a 15 percent increase in new members this year.

Saving the Planet 2.0
July 15, 2008

What do leatherback turtles, burning forests and Harrison Ford all have in common? They're the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems.

I am frustrated and I can't be the only one...
May 7, 2008

"I am frustrated and I can't be the only one. I've written about this topic before and it isn't improving. Either companies should bring their call center staff back to North America or develop better protocols to handle North American customers."

A New Beginning for Sears
May 1, 2008

Big retailer Sears Holdings Corp. is turning its flagship Web site,, into a shopping site that could offer more merchandise, more categories and more features than its legendary Big Book. In the past few months, Sears has added more than 250,000 music offerings, movies and video games to the site; opened an online software boutique for downloading programs for taxes, graphics, finances and computer security; and recently began selling books online for the first time.

Energize Your Offer
May 1, 2008

If you want to improve results for your promotions, your offer is one of the first places you should look to make changes. Offers are central to direct marketing. Strip away the techniques, formats and tactics, and you’re left with people accepting or rejecting offers.

Tuned In
March 1, 2008

TV Guide certainly has gone through a transformation. The publication — a division of Gemstar-TV Guide International, a leading media company based in New York — has morphed from a journal used by consumers solely to check TV listings into a full-on entertainment publication.

Big Kids
March 1, 2008

If you’ve been in the world of direct, digital or interactive marketing for a while, you’ve probably heard of Jerry Shereshewsky.