As my string of significant others can tell you (it's a grand total of two during my 16-year career) sometimes it's not much fun to be attached to a reporter. Right now, for instance, I'm not at home because I'm with the nice folks at InterACT figuring out more about what my audience (you) and what you need to know/may find interesting.
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm.
Problem: Asana Activewear was spending too much time collecting and posting images on its website from its vendor partners. Devoting manpower to digital asset transfer management meant less time spent adding value to its business in more meaningful ways.
Words, whether on a piece of paper or computer screen, can be powerful enough on their own to move people to donate money to a cause. But as a few mailings from May demonstrate, an involvement device often gives direct mail an added advantage over electronic means of giving.
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.
An international magazine offered three subscription options. Option A: For a modest price, you could have the online edition. Option B: For about twice as much, you could have the printed edition instead. Option C: For the same price as the printed edition alone, you could have both the printed and online edition. If you think that no fool would choose Option B, you will be pleased to know that no fool is likely to. Yet to accuse Option B of pulling zero response would be inaccurate.
(Weymouth, MA & Philadelphia - July 6, 2010) The InterACT! Conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies, has launched "Build-a-Buzz" Giveaway - a social networking contest for marketers (or anyone) who wants to win one of four cool prizes: an Apple iPad, HP Netbook, Amazon Kindle or American Express gift card.