Strategy

Laser-Guided Geographic Targeting, Part II
October 28, 2010

In part one, I discussed how geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Previously confined to offline marketing channels, now such targeting can work in sophisticated ways for both offline and digital approaches.

5 Ways Links Can Boost SEO
October 20, 2010

With apologies to FUBU, it's almost as if Google could be rebranded "FHBH" thanks to its ranking practices relating to links. Links are the most important elements of search engine optimization because Google assumes they "are created by humans for humans," says Danny Dover, SEO lead with Seattle-based SEO software provider SEOmoz.

Live from DMA2010: Lawrence M. Kimmel on Change and Direct Marketing
October 11, 2010

"I thought I'd start today talking about something I do every day of my life, and something I'll continue to do every morning of every day for the rest of my life," said Lawrence M. Kimmel, CEO of the Direct Marketing Association, to start the Monday morning open general session, "change."

Live from DMA2010: Lawrence M. Kimmel on Change and Direct Marketing
October 11, 2010

"I thought I'd start today talking about something I do every day of my life, and something I'll continue to do every morning of every day for the rest of my life," said Lawrence M. Kimmel, CEO of the Direct marketing Association, to start the Monday morning open general session, "change."

Avoiding Mental Opt-Out with Data Analytics
October 6, 2010

This plummeting cost of digital storage is not the primary cause of the mental opt-out phenomenon, but it is one of the reasons marketers need to pay more attention than ever to following good email marketing practices.

3 Ways SMBs Can Get the Most Out of Social Media
October 6, 2010

The DIYSEO Blog—an arm of Chicago-based search engine optimization software provider DIYSEO—highlighted how small- and mid-sized businesses can use social media to enhance their SEO.

It’s Still Target Marketing
October 1, 2010

Every company embracing multichannel marketing is learning that target marketing is essential to winning and keeping customers.