In part one, I discussed how geographic targeting is the lifeline for any business that depends on reaching consumers based on physical location. Previously confined to offline marketing channels, now such targeting can work in sophisticated ways for both offline and digital approaches.
With apologies to FUBU, it's almost as if Google could be rebranded "FHBH" thanks to its ranking practices relating to links. Links are the most important elements of search engine optimization because Google assumes they "are created by humans for humans," says Danny Dover, SEO lead with Seattle-based SEO software provider SEOmoz.
An emerging solution to the problem of accurately segmenting and targeting consumers is cross-media linkage—the process of identifying and linking together partial customer data to reconcile online and offline databases.
Both Stoute and Michaels are brands in their own right, and each has done a tremendous job of maximizing the positive exposure they bring to brands they work with. It's just a shame they didn't know anything about direct marketing.
"I thought I'd start today talking about something I do every day of my life, and something I'll continue to do every morning of every day for the rest of my life," said Lawrence M. Kimmel, CEO of the Direct Marketing Association, to start the Monday morning open general session, "change."
"I thought I'd start today talking about something I do every day of my life, and something I'll continue to do every morning of every day for the rest of my life," said Lawrence M. Kimmel, CEO of the Direct marketing Association, to start the Monday morning open general session, "change."
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group.
This plummeting cost of digital storage is not the primary cause of the mental opt-out phenomenon, but it is one of the reasons marketers need to pay more attention than ever to following good email marketing practices.