"I have rarely found a strategy that works better at elevating the game of any company than contrasting their efforts with those of their competitors. It is astonishing that in a medium where your competitor is just a click away, the experience is absolutely frictionless, that we still live as if the burden and hurdles of the offline world exist online. It is in comparing to competitors, known and unknown, that you can truly get the management to pay attention. Something about the size of the hit to the ego."
—Avinash Kaushik, June 1, 2010