Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search firm Spencer Stuart, the average shelf life of a CMO was 34.7 months in 2009, significantly shorter than the "hot seat" for CEOs, which ranges from 7 to 10 years.
Many marketers are uploading videos to YouTube. But they really don't know how to fully take advantage of this platform. Video is content. And content should be leveraged and syndicated.
In "Building a Multichannel Marketing Campaign from Concept to Implementation," presenters spoke about the finer points of using several new tools to help your direct marketing campaigns reach and convert more consumers.
As my string of significant others can tell you (it's a grand total of two during my 16-year career) sometimes it's not much fun to be attached to a reporter. Right now, for instance, I'm not at home because I'm with the nice folks at InterACT figuring out more about what my audience (you) and what you need to know/may find interesting.
Optimizing your landing pages for conversions through testing and analysis will skyrocket your marketing return on investment to a whole new realm.
I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.