Strategy

The CMO's Quickly Revolving Door
August 11, 2010

Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search firm Spencer Stuart, the average shelf life of a CMO was 34.7 months in 2009, significantly shorter than the "hot seat" for CEOs, which ranges from 7 to 10 years.

All About Mobile Marketing
August 10, 2010

In this FREE whitepaper, eM+C has pulled together 13 tips we believe comprise the best mobile tactics and strategies our experts have to offer to succeed in mobile marketing and advertising.

Welcome to My World
August 10, 2010

As my string of significant others can tell you (it's a grand total of two during my 16-year career) sometimes it's not much fun to be attached to a reporter. Right now, for instance, I'm not at home because I'm with the nice folks at InterACT figuring out more about what my audience (you) and what you need to know/may find interesting.

Personalized URL Case Study: KCSM-FM
July 29, 2010

Home of the third largest jazz collection in the world, the public radio station KCSM-FM was in dire shape a few years ago. It was deep in the red and averaging only $40 gifts per donor.

DMA Taps Direct Marketing Vet as New CEO
July 27, 2010

The Direct Marketing Association (DMA) announced this morning that the six-month search for its next CEO has ended, with the appointmnt of Larry M. Kimmel as the global trade association's new CEO.

DMA Taps Direct Marketing Vet as New CEO
July 26, 2010

The Direct Marketing Association (DMA) announced this morning that the six-month search for its next CEO has ended, with the appointmnt of Larry M. Kimmel as the global trade association's new CEO.

Jonathan Salem Baskin, Author of "Branding Only Works on Cattle," to Keynote InterACT!
July 15, 2010

I wanted to let you in on some exciting news: Jonathan Salem Baskin, author of "Branding Only Works on Cattle" and "Bright Lights and Dim Bulbs”, and CMO strategy columnist for Ad Age, has just be named the opening keynote speaker for the InterACT! conference, an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies.