Strategy

For Customer Care, Don't Only Rely on Social Networking
March 5, 2010

Companies are banking on Twitter and Facebook to be the saviors of their customer service and marketing. Self-appointed social media experts spend days praising each other's success stories and validating their jobs by spewing lofty answers as to why every company needs to hire experts to manage Twitter and Facebook accounts.

But are companies losing perspective? Is there more to making customers happy than counting Facebook Fans and Twitter followers?

DMA Names Robert Allen Interim President/CEO
February 4, 2010

February 4, 2010 — The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO.  Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of hard-to-find products.  He will assume the title of Interim President & CEO effective Friday, February 5, and be based in DMA's New York office.

 

How Can Marketers Measure Social Media Efforts?
January 13, 2010

Many marketers are dabbling in social media marketing, using high-traffic sites like Digg, StumbleUpon, LinkedIn and Facebook. Some are doing this because it's the latest buzz and they want to be a leader, not a laggard. But that's not a good enough reason.

SMBs to Spend More on Video, Social Networking in 2010
December 17, 2009

While email continues to be the most popular online marketing channel for small businesses, 28 percent of small business owners recently surveyed said they plan to spend more on online video in 2010, up 75 percent from last year.

When marketers and small business owners consider blogging they typically...
December 16, 2009

"When marketers and small business owners consider blogging, they typically worry about added complexity. For a small team already managing many different channels and campaigns, content development can be a daunting undertaking. It shouldn't be. A great business blog will actually help simplify your marketing program. Blogging is like elegant architecture - it accomplishes multiple functional goals with minimal structural elements."
-- Dec. 14, "10 Ways Blogging Will Simplify Your Marketing Program," posted by Rick Burnes, Hubspot Internet Marketing Blog

3 Ways to Guard Against Click Fraud
December 2, 2009

No one likes to be cheated. And click fraud touches a raw nerve for many marketers. So New York-based online advertising network Undertone Networks identified some best practices for agencies and advertisers to ensure the safety of online ads and the brands they represent.

Strategy Session: 7 Ways to Win at Sweepstakes
December 1, 2009

I probably shouldn't be sharing this—but I've become extremely wealthy. Or at least, I will be in the very near future. Apparently, my email address was entered, without my knowledge, in the (you pick one) U.K. Lottery Sweepstakes, the Netherlands Lottery and the Sierra Leone Grand Lottery.

Knowledge Is Power
December 1, 2009

The more you know ... it's more than just a commercial slogan; it's a creed for direct mailers to live by, and a mantra that the Wisconsin School of Business (WSB) displays in its latest marketing and sales courses campaign

6 Ways to Survive High Postage Costs
December 1, 2009

While the U.S. Postal Service has offered a reprieve to mailers by vowing not to increase rates in 2010, many mailers are still struggling with their expenses. Rates increased earlier this year, and these increases—combined with the struggling economy—are making it a very difficult year for direct mailers. They're scrambling for new and efficient ways to keep their direct mail costs down.

Raising the Profile With DVD Mail
December 1, 2009

You have a great product and you know the industry it's tailor-made for, so how fast can you introduce this product ... and in the right way? That was the question Graham Medical, owner of the new MegaMover Transport Chair