Strategy

Messaging to Cautious Customers as Coronavirus Cases Surge Again
July 27, 2020 at 9:23 am

For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.

Why Localizing National Campaigns Is Critical as Economies Reopen
July 21, 2020 at 9:04 am

As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.