In much of the brand messaging taking on societal issues, marketers were establishing positions that had been absent before.
You remember those lists of powerful words we marketers use to use to guide copywriting for short-term response and sales?
Embarking on a digital transformation can be compared to adopting a speed dating strategy.
On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?
Healthcare marketing strategies that reflect preferences for positive customer experiences can be as much as twice as successful.
Change is not an event, goal or obstacle. Change is the environment. Either you’re moving with it, or you’re fighting to stand still.
Stephanie Miller talks about strategies to push your company toward digital transformation from within the marketing department.
Conspicuously absent from many corporate strategic plans is a breakout of which consumer segments will represent their revenue growth.
Here are three important marketing planning tips you shouldn’t overlook to be successful in 2019.