Modern marketing strategies have changed. Marketers are being asked to do more, and managers are accountable for bottom-line results.
What does it take to succeed in marketing today? I recently had a chat with TD Bank CMO Patrick McLean about marketing’s changing roles, responsibilities and leadership. And he joked that at his bank, they’re looking for nothing less than “Marketing Unicorns.” Here’s what that means, and his advice on how to become a unicorn […]
The world’s most influential CMOs bring in more than ROI and they influence more than their companies and their verticals.
Digital media spend is likely one of the largest pieces of the budget. But is it being well spent? How can you tell?
While many marketers recognize the value of direct mail in this increasingly online world, it can be…