Strategy

Why Brands Like Shiny New Objects
September 18, 2018 at 8:00 am

While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands.

How Concept Testing Delivers Better Results, Quicker
September 12, 2018 at 2:41 pm

While hanging onto shiny new objects may be the death trap for racoons, it’s just the opposite for brands. Brands like shiny new objects because customers do, too. Price, convenience, quality, variety and even good customer service is not enough to keep customers hanging on anymore. When a brand meets basic expectations, customers easily let […]

Known Marketing in the Age of GDPR
September 11, 2018 at 8:00 am

Pursuing a known marketing strategy is a best practice from a GDPR perspective, as well as from a revenue perspective.