If you’re looking to market to the under-30 age group of Millennials, Gen Z, and upcoming Gen Alpha, TikTok is the place to explore.
For retailers, it's important to have a plan for keeping customers informed and everyone safe as rules and store experiences continue to evolve. This plan requires communication across three parts of the customer journey — what they should know before, during, and after their visit to a store.
As the country continues to reopen in staggered stages, the rules and regulations vary greatly by state – in some places even by region and county. This situation has restored the need to localize large national campaigns, and highlighted the importance of attribution and granular geographic targeting.
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Industry experts share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Today, a brand is the sum of people’s lived experiences with the brand, and loyalty is an outcome of great customer experience.
Successful rebranding, regardless of the impetus, starts with a thoughtful assessment of why, what, how, when, and where.