Strategy

How to Become a Marketing Unicorn
July 11, 2018 at 8:00 am

TD Bank CMO Patrick McLean reveals how he developed his marketing skills, and how you can become a marketing unicorn they wan to hire.

How to Drive a Successful Marketing Strategy in 2018
June 27, 2018 at 4:57 pm

What does it take to succeed in marketing today? I recently had a chat with TD Bank CMO Patrick McLean about marketing’s changing roles, responsibilities and leadership. And he joked that at his bank, they’re looking for nothing less than “Marketing Unicorns.” Here’s what that means, and his advice on how to become a unicorn […]