With the right project management skills clearly define scope and expectations, and determine whether you’ll need additional resources.
JPMorgan Chase announced it inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.
Modern marketing may need martech to survive, but people need to understand it.
To digital advertisers, programmatic has transformed from the holy grail to an effective tool to regain control over ad budgets.
It’s déjà vu, all over again. Marketers with 2020 vision know next year is when California’s data privacy law kicks in.
Marketers are seemingly more open to exploring options to solve problems, lend extra support, and enhance the results of their tech.
Marketers’ most frequent martech stack aspiration is, “We want to create a Netflix-like experience.”
Forging authentic connections with customers is the best way for companies to cut through market noise and make a sale.