A marketer with whom I worked on a content marketing project wanted feedback on her team’s email marketing automation campaigns.
We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion…
The future is now -- that’s as clear for the average marketing department as it is for your smart phone options. In such a fast-paced and expensive environment, what’s the right process for buying marketing technology? That’s the question we set out to answer with our deep-dive survey and report: "The Marketing Technology Buying Process, A Look at How Companies Purchase Technology Today."
While it’s more important to have a well-built marketing team than it is to have the latest tech, having the right martech is crucial.
The HBR authors believe we are now moving into a new era of relevance.