How to Use Sales Enablement Software to Better Engage Buyers
August 13, 2020 at 9:56 am

Much the way teachers need a grading system to properly prioritize individual curricula for schoolchildren, brands should rely on engagement-based analytics to shape marketing content. Data doesn’t entirely eliminate the guesswork, but analyzing the data correctly via sales enablement software narrows the focus.

6 Ways COVID-19 Has Changed Omnichannel Marketing
August 11, 2020 at 8:28 am

Since the start of the pandemic, we have been tracking how our clients have been adjusting to capitalize on the massive shift to digital channels, drive better engagement with their audiences, and create higher levels of trust and loyalty. Here are six big takeaways.

How to Ensure Your CX Function Is Ready for the ‘Next Normal'
July 7, 2020 at 9:10 am

Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.