The future is now -- that’s as clear for the average marketing department as it is for your smart phone options. In such a fast-paced and expensive environment, what’s the right process for buying marketing technology? That’s the question we set out to answer with our deep-dive survey and report: "The Marketing Technology Buying Process, A Look at How Companies Purchase Technology Today."
While it’s more important to have a well-built marketing team than it is to have the latest tech, having the right martech is crucial.
The HBR authors believe we are now moving into a new era of relevance.
For any marketer who has been tracking the growth of marketing technology, chiefmartec.com has been providing a valuable guidepost.
JPMorgan Chase announced it inked a five-year deal with Persado, a company with a product that produces AI-written marketing copy.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers.