Personalization is a team sport, and it is only as good as the weakest link.
Much the way teachers need a grading system to properly prioritize individual curricula for schoolchildren, brands should rely on engagement-based analytics to shape marketing content. Data doesn’t entirely eliminate the guesswork, but analyzing the data correctly via sales enablement software narrows the focus.
Loyalty programs lend themselves to great personalized marketing initiatives and should be integrated into the customer experience.
Since the start of the pandemic, we have been tracking how our clients have been adjusting to capitalize on the massive shift to digital channels, drive better engagement with their audiences, and create higher levels of trust and loyalty. Here are six big takeaways.
A new report on how brands can recognize unique customers across platforms underscores how tough this job is for data-driven marketers.
Industry experts share what marketers need to know before undertaking a data project to achieve the coveted 360-degree customer view.
Here are a few ways that AI-powered copywriting is helping brands transform the way they engage their audiences in 2020.
Customers these days demand quick interaction via the channel of their choice. But how can companies transform their businesses to become centers of customer experience (CX) excellence when there are so many moving parts and uncomfortable levels of economic uncertainty? The answer is – they can’t afford not to.
Beware of technology providers who insist on a “one-size-fits-all” customer data solution.