Beware of technology providers who insist on a “one-size-fits-all” customer data solution.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
Here are four considerations to make when adapting to the oncoming martech consolidation.
The ball was in Courtney Brown’s court when the creative projects manager joined the Minnesota Timberwolves in March 2018.
In this webinar, we’ll walk through how Planet Blue leverages an omnichannel view of the customer.
Avoiding adoption of modern technology is an existential threat. But AI fear of missing out (FOMO) shouldn’t cause you to give up.
There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.
Voice response is the cutting-edge marketing ingredient that can transform so-so response into star power.