Software/Technology

The Marketing Tech Buying Process
August 15, 2019

The future is now -- that’s as clear for the average marketing department as it is for your smart phone options. In such a fast-paced and expensive environment, what’s the right process for buying marketing technology? That’s the question we set out to answer with our deep-dive survey and report: "The Marketing Technology Buying Process, A Look at How Companies Purchase Technology Today."

State of Marketing Automation
August 15, 2019

Marketing Automation refers to software applications designed to streamline repetitive marketing tasks. The technology has become ubiquitous across most industries.

How to Clean up Your Data Infrastructure
August 15, 2019

Data is what enables companies to keep in touch with customers. When marketers have disorganized databases, they lose the ability to communicate effectively. Bad data can lead to a number of problems.