The story of how Adobe will make every experience personal while Magento is making every moment Shoppable.
Customer data platforms (CDPs) can represent a transformational piece of technology for retailers…
As the martech landscape has exploded in recent years, many marketers haven’t kept up with a disciplined process for tracking the tech.
AI is one of the biggest buzzwords in our industry, but what is artificial intelligence really doing for marketing today?
Julie Lyle has been CMO at Walmart, hhgregg, Prudential Asia, Barnes & Noble and more. Hear how she stays ahead of the tech curve.
Thorin McGee and Patrick McCarthy talk about where VR is today, and it’s near-future potential as a media and marketing channel.
In a digital age of personalized experiences, the worlds biggest brands are turning to blockchain technology to increase loyalty.
There’s a lot of loose talk around the potential for AI to change the nature of the marketing game, but beyond the buzz it can be hard to tell exactly how marketers will be using it to improve their businesses.