Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.
How can a brand use Instagram advertising to find and engage customers? Follow these four essential tips for advertising on Instagram.
Owning a Mercedes is an emotional experience even before it happens — it’s about hopes and aspirations. The purchase is an achievement.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are saying to leave.
Letting customers choose to engage or not allows both sides to mutually qualify if a discussion is worthwhile. Calls to action do not.
Marketers may not want to get excited about advertising on Facebook Portal just yet, despite being all-in on ads in the network.
This isn’t even about a brand crisis. Customer comments on social media represent expectations.
At its heart, social media is a creative medium. Here are five questions you can use as starting points to brainstorm with your team.