Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
With TikTok growing, marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
In this episode, Melissa examines the social media explosion over Popeyes’ latest menu offering, a chicken sandwich.
We are certainly increasingly “digitally distracted.”
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.