Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to.
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.
Over the past year, “Here’s What Counts” opined on several topics.
Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
TikTok users are accustomed to engaging with one another through “Hashtag Challenges.”
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.