Social Media Marketing
In this episode, Melissa examines the social media explosion over Popeyes’ latest menu offering, a chicken sandwich.
We are certainly increasingly “digitally distracted.”
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.
We obsess over how many “likes” we get on a post and use that as a yardstick to measure success.
Guns and Walmart were synonymous since its founding.
Brands big and small are optimizing SMM with influencers — but a new study finds social influencer fraud will cost you $1.3 billion.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers.