Social Media Marketing
Social media has been a key part of this generations’ formative years, and in return, Gen Z has altered social media.
Advertisers may not care that President Donald Trump uses Twitter like a broadcast channel, creating news by posting there.
In celebration of the spooky season, Budweiser put a Halloween spin on its “Drink Wiser” campaign.
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
With TikTok growing, marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.
Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria?
In this episode, Melissa examines the social media explosion over Popeyes’ latest menu offering, a chicken sandwich.