Social Media Marketing
D2C retailers increasingly recognize the importance of building lasting relationships directly with customers.
Where do action-prompting, bottom-of-the-funnel marketing tactics fit into the complex world of social selling?
Sasha Baron Cohen took Facebook to task last week with his speech at the Anti-Defamation League.
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
TikTok users are accustomed to engaging with one another through “Hashtag Challenges.”
For Thanksgiving, Philadelphia Cream Cheese created an campaign in the U.S. to creatively “expose” a Thanksgiving cover-up.
The critical role of marketing influencers on driving sales and loyalty for brands in both the B2B and B2C space is nothing new.