Social Media Marketing

September 1, 2007

‘The Internet is becoming the town square for the global village of tomorrow,” said Bill Gates, founder and chairman of Microsoft. If that’s true, then that town square is lined with all manner of churches, synagogues, mosques, shrines and temples. And just as the Internet has allowed small mom-and-pop shops to compete with big retailers, so too have faiths with smaller followings been able to share their messages online by using the same tactics employed by larger, more established spiritual sects.

Bringing Your Brand to Life(casting)
September 1, 2007

The biggest threat to privacy today isn’t from governments, corporations, hackers or terrorists. It’s from people who use the latest social-media technologies to broadcast events of their lives, from minutiae to rites of passage, so that anyone can see them. It’s the new age of lifecasting, and most of us will wind up taking part in it, voluntarily or not. As consumers take part in the trend, marketers are starting to adopt it, too.