Social Media Marketing

'Do you have to play games to make a relationship...
January 25, 2008

"'Do you have to play games to make a relationship work?'- Carrie, 'Sex In The City.' And if you do play games shouldn't you at least know the rules? Social media marketing is turning into the hottest, sexiest marketing game in town. Slap the 'social media' label on your web or internet strategy and you're in the groove. Or not."

January 1, 2008

Editor’s note: What are the latest viral marketing trends? What are some best practices, tips and tricks to do your viral marketing campaigns just right? To find out, eM+C hosted an eChat with three leading viral marketers. Below, you’ll find highlights from the discussion. If you have an idea for an eChat or would like…

Wells Fargo 2.0
January 1, 2008

At its founding, Wells Fargo & Co. gained success by harnessing the Old West. The venerable bank is having a similar experience today, harnessing another wild frontier — the Internet and, in particular, the Web 2.0 space.

Surf Your Way to the Ideal Weight?
January 1, 2008

With the advent of programs such as Overeaters Anonymous and Weight Watchers in the early 1960s, weight-loss programs left the confines of the home in favor of a form of group therapy. Men and women who couldn’t lose extra pounds on their own found solace and success with other like-minded individuals.

Best Practices for Holiday Social Marketing
November 1, 2007

Recently, Oneupweb completed a study looking at 12 products and brands attracting noticeable online holiday buzz. We wanted to know why these brands were being talked about and how interest was being generated.

Get a (Second) Life!
November 1, 2007

Second Life, from Linden Lab in San Francisco, is an Internet-based virtual world that came to international attention via the mainstream news media in late 2006 and early 2007. It’s a source of endless hours of entertainment for scads of virtual-reality fans, but it’s more than just a fun fad.

Surfer, Heal Thyself?
November 1, 2007

Give a man a ride to the doctor’s office, and he’ll be diagnosed for a day; show him the myriad health research options available online, and he might never need a doctor again. Well, maybe not, but you get the idea.

Video, Social Networking the Biggest Tends in Social Media Today
October 25, 2007

What are the biggest trends in social media? At the recent DMA07 in Chicago, the Target Marketing Group asked that question of Geoff Ramsey, co-founder and CEO of eMarketer Inc., a market research and trend analysis company focusing on the Internet, e-business, online marketing, media and emerging technologies.

Eight Tips for Using Social Networking in the Health Care Industry
October 11, 2007

As marketers, we know that social networking is more than just a buzzword. It's a revolution that, although in its infancy, already is affecting our world. For the first time ever, consumers literally can be connected to a community of their peers at the click of a mouse.