Social Media Marketing

Hi My name is Steve and I am a recovering...
January 25, 2008

"Hi. My name is Steve and I am a recovering Web 2.0-aholic. Like millions, I am passionate about technology. I am particularly bullish about the long-term prospect of the Web becoming a true platform and its potential to change business and society. However, recently I learned I have a problem. You see, I am skunk drunk on Web 2.0 Kool Aid."

Google announced last night they are starting a project called...
January 25, 2008

"Google announced last night they are starting a project called knol that will allow anyone to create wiki-like pages on topics. In particular, Google is encouraging people who know a particular subject to write an 'authoritative' article about it. The search engine will not vet any of the content, however, they will prioritize the most credible entries and rank them first in search results. It remains unclear how Google is measuring credibility -- a scary thought."

Damn it was a tough weekend for Facebook on the...
January 25, 2008

"Damn, it was a tough weekend for Facebook on the publicity/blogosphere front. With Beacon blatantly selling out Facebook users' privacy whether they're logged in or not has nowhere else to go but controversial."

When talking with so many companies of all sizes and...
January 25, 2008

"When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?"

What do Thom Yorke Tim Ferriss and successful new media...
January 25, 2008

"What do Thom Yorke, Tim Ferriss and successful new media publishers have in common? It's not just that they understand that smart marketing is about relationships more than quick one-time sales. And it's not just that they know it's not just any relationship they want, but loyal, raving fans. It's that they know it's about having a direct relationship with your fans."

eChat
January 1, 2008

Editor’s note: What are the latest viral marketing trends? What are some best practices, tips and tricks to do your viral marketing campaigns just right? To find out, eM+C hosted an eChat with three leading viral marketers. Below, you’ll find highlights from the discussion. If you have an idea for an eChat or would like…