"Hi. My name is Steve and I am a recovering Web 2.0-aholic. Like millions, I am passionate about technology. I am particularly bullish about the long-term prospect of the Web becoming a true platform and its potential to change business and society. However, recently I learned I have a problem. You see, I am skunk drunk on Web 2.0 Kool Aid."
Social Media Marketing
"Google announced last night they are starting a project called knol that will allow anyone to create wiki-like pages on topics. In particular, Google is encouraging people who know a particular subject to write an 'authoritative' article about it. The search engine will not vet any of the content, however, they will prioritize the most credible entries and rank them first in search results. It remains unclear how Google is measuring credibility -- a scary thought."
"Damn, it was a tough weekend for Facebook on the publicity/blogosphere front. With Beacon blatantly selling out Facebook users' privacy whether they're logged in or not has nowhere else to go but controversial."
"I've heard a lot of people explain social media and most are doing it ineffectively."
"Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls."
"The Data Portability Workgroup (DPW) announced today that Google, Plaxo -- and the big surprise -- Facebook, will be participating in discussion on how users can 'access their friends and media across all the applications, social networking sites and widgets that implement the design into their systems.'"
"When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?"
"What do Thom Yorke, Tim Ferriss and successful new media publishers have in common? It's not just that they understand that smart marketing is about relationships more than quick one-time sales. And it's not just that they know it's not just any relationship they want, but loyal, raving fans. It's that they know it's about having a direct relationship with your fans."
Editor’s note: What are the latest viral marketing trends? What are some best practices, tips and tricks to do your viral marketing campaigns just right? To find out, eM+C hosted an eChat with three leading viral marketers. Below, you’ll find highlights from the discussion. If you have an idea for an eChat or would like…