Social Media Marketing
Guns and Walmart were synonymous since its founding.
Brands big and small are optimizing SMM with influencers — but a new study finds social influencer fraud will cost you $1.3 billion.
The success or failure of user acquisition advertising campaigns comes down to creative testing.
Facebook News Feed ads will change on Aug. 19, to benefit mobile users and advertisers who are trying to reach those consumers.
Facebook Ads are essential to the marketing mix now, so knowing if it will need to follow new data guidelines is required reading.
Adidas UK promoted the new home kit for Premier League team Arsenal on Twitter, but sadly it didn’t go as planned.
A bill in Congress would assign the U.S. Securities and Exchange Commission with the task of determining the worth of consumer data.
Being the change needed in your world takes courage. It can be risky.
Marketing moves to where consumers convert, so political ads are moving in droves to Facebook.