Social Media Marketing
TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
If you’re looking to market to the under-30 age group of Millennials, Gen Z, and upcoming Gen Alpha, TikTok is the place to explore.
Bobit Business Media brands stepped up to support salon professionals when they needed it the most — when COVID-19 closed their doors.
The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.
Unlikely industries are emerging as major opportunity zones for influencer campaigns during the pandemic and beyond.
Learn how can your company can use social media to position yourselves as givers and not takers, especially during uncertain times.
Last week, Twitter announced it was lifting its ban on coronavirus mentions in advertisements under certain circumstances.
For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
Social ads are becoming the go-to source for consumers looking to shop, meaning there’s newfound…
TikTok’s for-now-unregulated environment makes it popular with Gen Z and the advertisers who are trying to reach the generation.