Social Media Marketing
Marketers do need to worry about authenticity before they consider TikTok’s success measurements.
Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content.
With TikTok growing, marketers are quickly searching for the best ways to leverage and engage the hottest new social platform.
It’s challenging for direct response marketers to fit all of the key elements of a good direct response ad into a small space.
Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is an oxymoron in itself.
Cancel culture is a thing on the Internet, but is it a real worry for brands? Can they really be impacted by social media hysteria?
In this episode, Melissa examines the social media explosion over Popeyes’ latest menu offering, a chicken sandwich.
We are certainly increasingly “digitally distracted.”
Any organization that does not ask how it can continually earn the trust of its consumers is tempting fate.
Without properly set-up conversion tracking, there’s no way to know where to allocate your marketing budget to maximize ROI.