Social Media Marketing

How Brands Can Build Loyalty in the Era of the Millennial and Gen Z
July 23, 2020 at 3:06 pm

The spending power of Gen Z and Millennials combined with the increasingly saturated retail market has made attracting repeat customers an interesting challenge for companies of all sizes. Compose[d] conducted a research survey to unearth loyalty leanings and triggers among both Gen Z and Millennial consumers.