Brands are moving beyond the banner ad and straight to emjois. In today's increasingly digital environment, 74 percent of people report using emojis daily, and 67 percent of all women and girls agree they can better express what they want to say with emojis than with words. Tech company Snaps figured out how to help brands capitalize on the trend.
Email marketing and text message (i.e., SMS) marketing both cater to businesses trying to reach the masses on a budget. Both encourage companies to send out exclusive deals and information to their opted-in customers and subscribers. But if you dig a little deeper, you'll find there are different benefits between the two marketing vehicles.
We're announcing the results of a survey on mobile messaging in the enterprise that Message Systems commissioned Harris Poll to conduct. The survey focused on who is embracing mobile messaging, how they're using it, and what they're spending on it — presently and in the future. We assumed that most businesses were aware of the marketplace changes being driven by mobile, and that most were already adapting their marketing, engagement and customer service practices to address the new messaging environment. But to what extent? That's what we endeavored to find out in our mobile survey.
White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they're near a participating location. Customers can opt in to receive customized alerts on their mobile devices any time they're near a participating White Castle restaurant. The location-based mobile marketing strategy connects consumers to the food they crave in real time and to nearby locations.
The digital landscape has evolved rapidly over the past several years, affording strategic marketers a wealth of opportunities to communicate with customers and prospects in new and exciting ways. Mobile marketing channels now have significant scale and reach, with 91 percent of all U.S. residents using mobile phones daily. In many global markets, handheld devices and smartphones are even more ubiquitous.
Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.
Consumers today always have a mobile device within reach. These mobile devices can range from a feature-rich smartphone, like the iPhone or Android, to a flip-phone that's SMS-enabled (text messaging). While it’s easy to focus marketing efforts on a single device (e.g., creating a flashy app for an iPhone experience), marketers must break out of the “pilot” mentality and create a strategy that spans the entire mobile channel — not just an app alone.