In an opening session at the Digital Marketing Days Conference & Expo in New York City this week, Adam Mincham, senior director of relationship marketing at CA Technologies, a B-to-B IT management software company, discussed how his company's global marketing efforts rely on crowd-sourced data.
Company: Marketfish, a Seattle-based list marketing solutions provider.
Product/Service: Marketfish list marketing platform.
What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: "If a marketer is looking for a 65-year-old, left-handed golfer in Boca Raton , Florida , Marketfish can help you target just that customer."
Southfield, Mich. and Westminster, CO – January 26, 2010: R. L. Polk & Co. and DataLogix announced today an exclusive relationship to enable householdlevel targeting of Polk automotive segments via DataLogix’ DLX Platform™ . For the first time, users of the DLX Platform can benefit from Polk’s Total Market Predictor™ (TPM) and its rich data of likely automotive ownership and purchase propensity for precise online marketing.