Segmentation

Ultra-specific List Marketing
April 15, 2010

Company: Marketfish, a Seattle-based list marketing solutions provider.

Product/Service: Marketfish list marketing platform.

What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: "If a marketer is looking for a 65-year-old, left-handed golfer in Boca Raton , Florida , Marketfish can help you target just that customer."

Polk, DataLogix Partner on Automative Data
January 28, 2010

Southfield, Mich. and Westminster, CO – January 26, 2010: R. L. Polk & Co. and DataLogix announced today an exclusive relationship to enable householdlevel targeting of Polk automotive segments via DataLogix’ DLX Platform™ . For the first time, users of the DLX Platform can benefit from Polk’s Total Market Predictor™ (TPM) and its rich data of likely automotive ownership and purchase propensity for precise online marketing.