Marketers study consumer personas in order to understand how to market other products and services to them. That’s evident in emails
Marketers had been able to target “Jew Haters” with Facebook ads and that was her social network’s “fail,” Facebook COO Sheryl Sandberg
Millennials are known among travel professionals for reacting well to experiential marketing efforts — but how about for creating those
Auto marketers are seeing a growing trend among women in the U.S. and Canada buying cars, but those consumers are still reporting
This session is all about connecting the dots between audience understanding, storytelling, engaging content and feedback loops.
Being audience-centric benefits organizations in many ways: increased sales, alignment of sales and marketing, and revenue growth.
The jewelry category continues to grow year after year, and continues to become more complex as marketers cater to changing preferences