Segmentation

The Economy Hotel of Yesteryear Is Dying
May 22, 2018 at 8:00 am

My Place Hotels CEO Ryan Rivett has a special reverence for classic economy hotels, especially the Super 8 brand, which his grandfather

Gen Z Marketing Is Going Retro
May 9, 2018 at 8:00 am

Gen Z marketing needs to go as retro as its audience: being value-driven, providing affordable value, involving print in daily life and

The Trump ACA Plan Marketing Blueprint
February 21, 2018 at 8:00 am

Yesterday, the Trump administration announced plans to lengthen “short-term” health insurance policies to 12 months from the maximum of