By marketing to Millennials, brands are rediscovering that print is an engagement goldmine. What’s surprising them, however, is how
As CDPs emerge as a buzzy marketing technology, marketers need to sort out how they differ from other customer databases.
My Place Hotels CEO Ryan Rivett has a special reverence for classic economy hotels, especially the Super 8 brand, which his grandfather
Gen Z marketing needs to go as retro as its audience: being value-driven, providing affordable value, involving print in daily life and
Yesterday, the Trump administration announced plans to lengthen “short-term” health insurance policies to 12 months from the maximum of
For all of the digital disruption, store closures and bankruptcies, the retail industry still has not had its transformative “moment.”
Generational differences in attitudes can be helpful to marketers, but the line between generations can’t be defined by a single point